Data precision and recall on Ecommerce site

Unlike the enterprise sellers, who can miss a tag but still make a sell, sellers that sell on a marketplaces have only one shot. If they don’t take care of...
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Browsers, searchers and your site conversion

Browsers, searchers and your site conversion

Users that exhibit the “Browser” behavior on site are not only the majority, but also contribute to the majority of the sales. Mcommerce penetration drives even more users into this mode. Good navigation ensures these users have the best possible experience and a smooth path through their conversion funnel. Ecommerce is on steroids thanks to…
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Ryuryu – impact of tagging on sales, conversion and page views.

Ryuryu – impact of tagging on sales, conversion and page views.

The results of the study show that even with reduced traffic, tagged products experienced a consistent increase in sales through the test period, and most notably - sales almost doubled for the tagged products  INTRODUCTION   As eCommerce’s popularity continues to grow, new patterns appear in how customers shop online. Although most customers begin shopping…
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Is your store UX really prepared for MCommerce?

Is your store UX really prepared for MCommerce?

The efficiency of mCommerce websites is best expressed in the website’s navigation function, which allows customers to find their products quickly and with very little search query typing. In recent years, eCommerce’s popularity has increased widely among consumers. Technological advancements have allowed us to save time and bypass the hassle of actually going to the…
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Textual Tagging vs. Visual Tagging

Textual Tagging vs. Visual Tagging

When comparing textual and visual taggings, it’s tempting to think that “a picture is worth a thousand words.” But the eCommerce world shows us that it is not necessarily so, and when it comes to tagging - a few words go a lot further than an image. (more…)
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Data tagging and sales resilience during downturn

Data tagging and sales resilience during downturn

Tagging gives you an advantage not only by actively increasing the exposure of the products in the marketplace, but also provides a shield from the effects of reduced website traffic. As this case study shows, if you want to increase total page view numbers, sales and unique users, you can easily do it by tagging…
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What’s wrong with online grocery shopping?

What’s wrong with online grocery shopping?

With the growing popularity of eCommerce, online grocery shopping has also increased. But while marketplaces improve their UI all the time, it seems that online grocery shops are left behind, with two major issues: navigation infrastructure and respective product tagging. (more…)
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