Discovery marketing and shopping

Discovery marketing and shopping drives up sales and increases product exposure. While it may shorten the customers’ attention span, in the long run this segment of customers purchases a lot...
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Buyer experience and product attributes

Buyer experience and product attributes

Buyer experience and product attributes on site are tightly related. A well structured attribute infrastructure helps you bring the data straight to your customers, in the most simple and efficient way for them to use. (more…)
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Impact of text tagging on sales – Xebio 3 months case study

Impact of text tagging on sales – Xebio 3 months case study

The impact of text tagging on sales for Xebio was 49% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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Who controls the marketplace navigation infrastructure

Who controls the marketplace navigation infrastructure

The question of who controls the marketplace navigation is important. Giving the sellers complete freedom in deciding which attributes and values to use creates a large amount of data, which most often leads to redundancies, which hurt the user experience. (more…)
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Impact of text tagging on sales – Right-on 3 months case study

Impact of text tagging on sales – Right-on 3 months case study

The impact of text tagging on sales for Right-on was 101% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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10 tips to improve your site navigation

10 tips to improve your site navigation

By creating a well structured site navigation, you help customers quickly get wherever they want to get to in the store, creating a great user experience and increasing sales. These 10 tips to improve your site navigation will help you in this task (more…)
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Impact of tagging on sales – Kitamura camera 3 months case study

Impact of tagging on sales – Kitamura camera 3 months case study

The impact of tagging on sales for Kitamura camera was 213% more sales for tagged items compared to the non tagged items at the same period of time. Even higher positive gap observed in page views and unique users KPIs. (more…)
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