Site navigation – a basic element of the shopping experience

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most...
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Four steps to product data optimization

Four steps to product data optimization

Sellers must learn what kind of content their customers look for. In order to compete, sellers are expected to provide complete and accurate information, in an engaging way. The more relevant the information is, the better it helps the shopper to make an informed purchasing decision and increases the odds of a sale. There are…
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Time for product data chief

Time for product data chief

As more and more new product attributes and selling points keep popping up, it is important for sellers to take control over how their product data is distributed. Thus, every online retailer must have a person responsible for managing the data requirements and distribution across the entire business, with his mind on the customers’ needs…
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3 Pillars of data maintenance

3 Pillars of data maintenance

Until rather recently, product data, despite its usefulness and potential, has been widely ignored by online retailers. Now, many are coming around to realize what enticing customer-oriented product data is capable of doing, and are beginning to invest in making the necessary adjustments. Below are 3 pillars of data maintenance that we see as crucial.…
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Product descriptions really matter

Product descriptions really matter

If you create product descriptions based on customers’ preferences that you know to be engaging with the customers, you will see that high quality product descriptions really matter and truly drive your sales. (more…)
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Product data and content marketing

Product data and content marketing

When the product data is accurate and uniform, it makes analyzing the data more simple and efficient, allowing sellers to use the information to improve customer experience in the store. In addition, high quality product data and content marketing are tightly related, thus good data promotes your product. (more…)
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High quality product data – a key success factor

High quality product data – a key success factor

Creating engaging and easy to read content that aims to cater to the customers’ needs is the way to go, rather than overwhelming them with mountains of information that might not be relevant to them. High quality product data is a key success factor in attracting the customers and ensuring they stick over time. (more…)
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