Product feed optimization

In the context of ecommerece, product feed optimization means improving the quality of data you provide customers in the product page, with the goal of significantly improving the shopping experience...
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Ecommerce Navigation and Search: 5 Tips for Better User Experience

Ecommerce Navigation and Search: 5 Tips for Better User Experience

Although website navigation is one the most important elements in the success of an ecommerce website, it’s often overlooked. The success of an ecommerce website is dependent on many elements with varying degrees of importance. Sure, anyone can tell you that an eye catching design and speed are important, but site navigation is by no…
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Choosing the right category for listing on a marketplace

Choosing the right category for listing on a marketplace

The category you use to list your items are key to a successful sales, so making the choice should be a careful process. Logically, this is an area that can be easy to manage, but it usually requires more thought than most sellers invest in it. (more…)
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Listing classification graveyard

Listing classification graveyard

Think about the last time you made order in your papers or did some kind of filing on your computer. You sorted most of your files into their respective folders until you were stuck with some files which you did not know where to put, so you created a folder called "Other" and put all…
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Search vs. navigation on marketplaces. Who is winning?

Search vs. navigation on marketplaces. Who is winning?

For any techies around the answer to the questions is really simple. In the world of Google using anything but search seems to be pretty redundant. Just write a decent query and 0.46 seconds later get your results back - fast, precise and ordered by relevance. (more…)
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Where is my listing?

Where is my listing?

Here is a question - why would a seller minimize the exposure of his items to the potential buyers? Is there a reason for a marketplace or a shopping comparison to do this? The obvious answer is - probably not. Then why do all they do this? (more…)
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