Discovery marketing and shopping

Discovery marketing and shopping drives up sales and increases product exposure. While it may shorten the customers’ attention span, in the long run this segment of customers purchases a lot...
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Product details in Google Shopping ads

Product details in Google Shopping ads

Adding product details in Google Shopping ads is not only a requirement ‒ it’s also the smart thing to do. Detailed product data will help attract more customers to your online store, by showing them exactly what they are looking for. (more…)
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The impact of tagging on an online jewelry retailer

The impact of tagging on an online jewelry retailer

The impact of tagging on a online jewelry retailer - Jwell, selling on Rakuten marketplace is very significant, especially for just one month:      Sales increase of 31%     Pageviews increase by 22%     21% more unique users Jwell is a major Japanese retailer, which operates an online store on the largest…
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Poor navigation structure can damage your SEO

Poor navigation structure can damage your SEO

Poor navigation structure can damage SEO efforts. Identical attributes and values may have a negative effect on your site performance with search engines, below are the ideas how to avoid it. (more…)
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Improve your SEO with site navigation

Improve your SEO with site navigation

You can improve your SEO with site navigation better than just with top keywords. Ideally, each navigational value creates a unique page that is attached to a long-tailed keyword. This means that a large number of related keywords, each on its own attract a portion traffic and jointly they drive more traffic to your site.…
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Major impact of tagging on sales in 3 months – Bic Camera case study

Major impact of tagging on sales in 3 months – Bic Camera case study

Tagged products consistently and significantly outperformed untagged products, throughout the test period. Consistent 44% gap in sales between tagged and non tagged products shows a major impact of tagging on sales in 3 just months. (more…)
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Improve your site navigation with these 9 tips

Improve your site navigation with these 9 tips

Site navigation helps minimize the irrelevant browsing time by showing the shoppers only the results relevant to them. When site navigation is done right, it can also contribute to significant improvements in sales and conversion rates. Here are 9 tips to improve your site navigation (more…)
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