Think navigation, remember SEO

Site navigation might create SEO problems by creating hundreds of duplicate pages and URLs. While the severity of the problems may vary depending on several factors, we believe that understanding...
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Improve Google ads performance with navigation data structure

Improve Google ads performance with navigation data structure

An ad campaign structure that mirrors the site’s navigational structure makes has an impact on your SEM. It optimizing your ad campaigns, make them  more convenient to manage and reduces guesswork in performance analysis. (more…)
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5 tips for better online stores UX

5 tips for better online stores UX

The giants of the ecommerce world, such as Amazon and Ebay, understand very well the impact of a site navigation on shoppers' experience. That is why they put massive efforts into the research and towards making their navigation easy, appealing and effective. Here are 5 tips for site navigation we learned from the best in…
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Creating the best navigation experience

Creating the best navigation experience

Today’s online shoppers have high demands with regards to site navigation. To meet these demands, sellers must create a navigation tool that will give shoppers a positive user experience, by allowing them to refine their searches quickly and efficiently using attributes. (more…)
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4 tips for the winning ecommerce site category structure

4 tips for the winning ecommerce site category structure

The structure you choose for your online store affects the way customers can navigate through the website, and has a lot of influence on their shopping experience. We strongly believe that creating a structure that is logical, convenient and efficient is one of the most important steps towards creating a successful online store.  (more…)
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Data precision and recall on ecommerce site

Data precision and recall on ecommerce site

Unlike the enterprise sellers, who can miss a tag but still make a sell, sellers that sell on a marketplaces have only one shot. If they don’t take care of their recall and precision rates they will lose sale after sale to their competition.  Product data tagging is a big and necessary step in building…
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Browsers, searchers and your site conversion

Browsers, searchers and your site conversion

Users that exhibit the “Browser” behavior on site are not only the majority, but also contribute to the majority of the sales. Mcommerce penetration drives even more users into this mode. Good navigation ensures these users have the best possible experience and a smooth path through their conversion funnel. Ecommerce is on steroids thanks to…
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