10 tips to improve your site navigation

By creating a well structured site navigation, you help customers quickly get wherever they want to get to in the store, creating a great user experience and increasing sales. These...
Read more
Impact of tagging on sales – Kitamura camera 3 months case study

Impact of tagging on sales – Kitamura camera 3 months case study

The impact of tagging on sales for Kitamura camera was 213% more sales for tagged items compared to the non tagged items at the same period of time. Even higher positive gap observed in page views and unique users KPIs. (more…)
Read more
Navigation coverage – Ebay

Navigation coverage – Ebay

There is a great variance in navigation coverage on Ebay between the different categories and different platforms. In contrast to navigation precision, however, there is no correlation between coverage levels and whether or not a category is structured. This means that the seller has the responsibility to ensure his products tagging (more…)
Read more
Navigation precision – Ebay

Navigation precision – Ebay

When measuring navigation precision on Ebay its clear that categories that have structured data catalogs, consistently yield higher levels of navigation precision with an obvious positive effect on sales. However, though very large and important sections of site, cannot be structured with catalogs, the situation can be helped. (more…)
Read more
Navigation  coverage – German ecommerce marketplaces

Navigation coverage – German ecommerce marketplaces

Navigation coverage on German marketplaces varies radically. Our survey have shown and extremely mixed bag of results from a perfect 100% down to under 20% coverage. (more…)
Read more
Navigation  precision – German ecommerce marketplaces

Navigation precision – German ecommerce marketplaces

In terms of navigation precision, German ecommerce marketplaces vary significantly. Some score with over 95% precision on their navigation systems while some go into 70% area and some are not even measurable. (more…)
Read more
German ecommerce marketplaces navigation – infrastructure survey

German ecommerce marketplaces navigation – infrastructure survey

In this review, we scanned six major German ecommerce marketplaces navigation systems and focused on the navigational infrastructure for the 3 categories in each of them: Women’s T-Shirts, Women’s Boots, and Smartwatches (more…)
Read more
1 2 3 7

Request a demo

    Name
    Email
    PhonePlease, indicate the full number. Ex.: +9720501234567
    Company