Think navigation, remember SEO

Site navigation might create SEO problems by creating hundreds of duplicate pages and URLs. While the severity of the problems may vary depending on several factors, we believe that understanding...
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Ryuryu – impact of tagging on sales, conversion and page views

Ryuryu – impact of tagging on sales, conversion and page views

The results of the study show that even with reduced traffic, tagged products experienced a consistent increase in sales through the test period, and most notably - sales almost doubled for the tagged products  INTRODUCTION As ecommerce’s popularity continues to grow, new patterns appear in how customers shop online. Although most customers begin shopping with…
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Is your store UX really prepared for mcommerce?

Is your store UX really prepared for mcommerce?

The efficiency of mcommerce websites is best expressed in the website’s navigation function, which allows customers to find their products quickly and with very little search query typing. In recent years, ecommerce’s popularity has increased widely among consumers. Technological advancements have allowed us to save time and bypass the hassle of actually going to the…
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Textual Tagging vs. Visual Tagging

Textual Tagging vs. Visual Tagging

When comparing textual and visual taggings, it’s tempting to think that “a picture is worth a thousand words.” But the ecommerce world shows us that it is not necessarily so, and when it comes to tagging - a few words go a lot further than an image. (more…)
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Data tagging and sales resilience during downturn

Data tagging and sales resilience during downturn

Tagging gives you an advantage not only by actively increasing the exposure of the products in the marketplace, but also provides a shield from the effects of reduced website traffic. As this case study shows, if you want to increase total page view numbers, sales and unique users, you can easily do it by tagging…
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What’s wrong with online grocery shopping?

What’s wrong with online grocery shopping?

With the growing popularity of ecommerce, online grocery shopping has also increased. But while marketplaces improve their UI all the time, it seems that online grocery shops are left behind, with two major issues: navigation infrastructure and respective product tagging. (more…)
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Impact of data tagging on sales, conversion and page views

Impact of data tagging on sales, conversion and page views

This case study provides clear evidence supporting the importance of data tagging. The results consistently indicate that tagging increased the exposure of products by 8%, generated 14% more sales, and improved conversion to sales by 5%. Tagging also protected the products during the period of reduced traffic, making them more resilient to downturn, compared to…
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