Marketplace SEO and Ecommerce SEO

The regular Ecommerce SEO also focuses on the content, but it also deals with the page structure, linkage, meta data, URL and more page aspects. While these are very important...
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Navigation  coverage – German ecommerce marketplaces

Navigation coverage – German ecommerce marketplaces

Navigation coverage on German marketplaces varies radically. Our survey have shown and extremely mixed bag of results from a perfect 100% down to under 20% coverage. (more…)
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Navigation  precision – German ecommerce marketplaces

Navigation precision – German ecommerce marketplaces

In terms of navigation precision, German ecommerce marketplaces vary significantly. Some score with over 95% precision on their navigation systems while some go into 70% area and some are not even measurable. (more…)
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German ecommerce marketplaces navigation – infrastructure survey

German ecommerce marketplaces navigation – infrastructure survey

In this review, we scanned six major German ecommerce marketplaces navigation systems and focused on the navigational infrastructure for the 3 categories in each of them: Women’s T-Shirts, Women’s Boots, and Smartwatches (more…)
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Data precision and recall on ecommerce site

Data precision and recall on ecommerce site

Unlike the enterprise sellers, who can miss a tag but still make a sell, sellers that sell on a marketplaces have only one shot. If they don’t take care of their recall and precision rates they will lose sale after sale to their competition.  Product data tagging is a big and necessary step in building…
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