Privacy policy

LISUTO! offers its users a service (the “Service”) that posts the availability for sale of the users’ products via multiple third party services, manages the posting of those products, and identifies when the products have been sold, de-listing the products from other third party services. This document (the “Privacy Policy”) sets forth the policies of LISUTO! (“LISUTO!” or “us” or “we”) regarding our collection, storage, use and disclosure of information regarding customers of the LISUTO! Service, visitors to our website at (the “Website”) and users of our mobile application (the “App”). This Privacy Policy applies to all such information LISUTO! collects, stores, uses and discloses via the Website and the App and for the Service. Collectively, we refer to the Website, the App and our Service as the “LISUTO! Service.” Our Terms of Use for the LISUTO! Service can be found at To use the LISUTO! Service you must accept our Privacy Policy and our Terms of Use. By accepting our Privacy Policy and Terms of Use, you consent to our collection, storage and use of your non-personal and personal information as described in this Privacy Policy, including any passwords and account access information you provide for third-party Marketplaces (as that term is defined in the Terms of Use). Capitalized terms not defined in this Privacy Policy have the meanings set forth in the Terms of Use.

This Privacy Policy covers the following:

  1. Information we collect
  2. Use of your personal and technical identification information
  3. How we protect information
  4. Your rights regarding the use of your personal information
  5. Links to other websites or services
  6. General


In order to provide and improve the LISUTO! Service and to conduct our business, we collect both “Technical Identification Information” and “Personal Information” from our users. Technical Identification Information may include data such as anonymous usage data, demographic information, referring/exit pages and URLs, platform types. Personal Information is any information about a living individual which can personally identify you by name, date of birth or other description contained in such information, such as your first and last name, your email address, and your IP address. Personal Information also includes passwords and other account information used by you to access Marketplaces, provided that LISUTO! will only use such information for purposes of posting, managing, modifying and removing Listings and receiving communications from buyers, and any other information provided to the User on those Marketplaces and as otherwise necessary to provide the LISUTO! Service as LISUTO! may update the LISUTO! Service over time.

A. Information We Automatically Collect from the Website and the App

We track information provided to us by your browser and your App when you use the LISUTO! Service. This information can include information regarding your Internet service provider; the type of browser you use; your operating system; your IP address; the device from which you connected to the LISUTO! Service; the time, date and location of access; the Website and App pages you viewed; the time you spent on our Website or App; the sites you visited just before and just after our Website; your phone’s Universally Unique Identifier or equivalent mobile phone advertising IDs; location tracking; the Products you list and sell; the currency you use in selling Products; the language you use in creating Listings; and other similar information that does not personally identify you. The information we automatically collect may include Personal Information or may be linked to your Personal Information. We collect this information in an effort to provide the LISUTO! Service, including to (i) troubleshoot any issues with the LISUTO! Service, (ii) improve the quality of the LISUTO! Service, including through use of analytics, and (iii) assess which Marketplaces are most helpful for the LISUTO! Service. We also intend to analyze and store data regarding the Products, the Listings, and information regarding the sale of Products and to provide such anonymized, aggregated data to third parties.

We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are a feature of web browser (Internet Explorer, Firefox, Chrome, etc.) software that allows web servers to recognize the computer used to access a site. They are small pieces of data that are stored by a User’s web browser on one site to simplify subsequent interactions with that site by the same user or to use the information to streamline the User’s transaction on related web pages. This makes it easier for a User to move from site to site and to complete transactions over the Internet. Cookies should make your online experience easier and more personalized and they are necessary for our communications with Marketplaces.

Cookies are sent to a User’s browser from our servers and are stored on the User’s computer hard drive. Sending a cookie to a User’s browser enables us to collect Technical Identification Information about that User and keep a record of the User’s preferences when utilizing the LISUTO! Service. For example, LISUTO! may use cookies to collect information regarding your visits to the Website or App and the activities you have conducted through the LISUTO! Service.

LISUTO! may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

If you wish to disable the cookies, you may do so by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of the Website or App and you may be prevented from using the LISUTO! Service. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. The LISUTO! Service does not currently recognize browser “do not track” signals. By using the LISUTO! Service, you agree to allow us to use cookies in accordance with this Privacy Policy.

B. Information You Give Us

In order to post, modify or remove Listings of Products on Marketplace websites or otherwise interact with the Marketplaces through the LISUTO! Service, you must provide us with your username and password for the applicable Marketplaces (the “Marketplace Account Information”). By providing your Marketplace Account Information, we will have access to information and content you give and receive via the Marketplace, including information on Products you sell, products you purchase, and notifications you receive through the Marketplace. You permit us to collect and store the Marketplace Account Information and pass information, including the Listings and other Content submitted by you through the LISUTO! Service to the applicable Marketplaces, and to revise and maintain such Listings on the Marketplace websites. Please remember that the manner in which the Marketplaces use, store and disclose your information is governed solely by the policies of such Marketplaces. You should review the applicable terms and policies of any Third Party Websites (including Marketplaces), including privacy and data gathering practices. We shall have no liability or responsibility for the privacy practices or other actions of any Marketplaces.

You can also create a profile by registering directly through the Website or via the App. When you register, you will need to enter your first name and email address (which functions as your user ID) and create a password. By registering, you are authorizing us to collect, store and use your first name, email address and Marketplace Account Information in accordance with this Privacy Policy. You are also authorizing us to perform a background check on your identity in order to ensure the integrity of our Service, if we choose to do so. If you change your Marketplace Account Information, you will need to update your profile, or we will not be able to access the applicable Marketplace to place your Listing.

As part of the using the LISUTO! Service, you may post Content in connection with the Listings or otherwise. In posting Content via the LISUTO! Service, you agree not to provide Personal Information or confidential or sensitive information relating to, or controlled by third parties unless: (i) you have obtained any required permission to do so under applicable law and, (ii) for Personal Information relating to someone other than you, you have informed the person whose data will be included that their Personal Information will be subject to this Privacy Policy and you have obtained their consent to this Privacy Policy. You must do this even if an inability to obtain permission means that you cannot submit your Content or other information. By providing information to us, you represent and warrant that you have made all required disclosures and obtained all required permissions. We may highlight the Content you submit via the LISUTO! Service and include the Content in our Catalog, which is accessible to other Users. By submitting the Content on the Website or App, you hereby consent to the foregoing uses.


A. Personal Information

We do not sell, trade, rent or otherwise share your Personal Information with third parties without your consent, except to access Marketplaces on your behalf and to manage your Listings and to otherwise provide you with the LISUTO! Service. We may also provide a Marketplace with applicable information on Users who we believe or who the Marketplace alleges breached such Marketplace’s terms of use or privacy policy. LISUTO! will not use Marketplace Account Information to access data in the Marketplaces for any purpose other than providing the LISUTO! Service as set forth in the Terms of Use and this Privacy Policy. Vendors who are performing services for LISUTO!, such as the servers for our email communications, will have temporary access to your email address strictly for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy. The Personal Information you provide to us is currently ONLY used to help us communicate with you and to provide you with the LISUTO! Service as set forth in the Terms of Use. However, we may, in the future, aggregate your Personal Information with similar information from other customers and anonymize such aggregated information to provide to third parties. In addition, as our services evolve, LISUTO! will want to offer new services to you, which may require additional use and disclosure of your Personal Information. We will notify you prior to providing you with these new services to give you the option to utilize such new services.

With forethought, discretion, and respect for our users, we may use your email address to send you email messages and may engage in in other messaging methods, such as push notifications in our App, which include information about LISUTO! and special offers and promotions. We may use your name or refer to your Content in such messages and notifications. Please see the Section entitled “YOUR RIGHTS REGARDING THE USE OF YOUR INFORMATION” for further detail on how you can object to such contact for marketing purposes.

B. Technical Identification Information

In general, we use Technical Identification Information to help us provide the LISUTO! Service, improve the LISUTO! Service and customize the user experience. We also reuse data and information provided by you, such as data associated with the Products and Listings, such as in which Marketplace a Product sold, the price at which it was listed, the location of the seller and buyer, the price at which it sold, and the specifications of the Product, including its condition. We also aggregate Technical Identification Information in order to track trends and analyze use patterns on the Website and the App and for the LISUTO! Service. We do this as part of providing the LISUTO! Service and for purposes of improving the LISUTO! Service. This Privacy Policy does not limit in any way our use or disclosure of Technical Identification Information and we reserve the right to use and disclose such Technical Identification Information to our partners and other third parties at our discretion.

C. Transfer of Information

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information, including without limitation, any Marketplace Account Information, may be transferred but would continue to be protected under this Privacy Policy. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy. We also reserve the right to release account and other Personal Information when we believe release is appropriate to comply with law, to respond to legal process, to make disclosures under programs intended to prevent potential crimes or investigate persons, enforce or apply agreements, or protect the rights, property, or safety of LISUTO!, our users, or others, including copyright and trademark owners or their legal representatives.

D. Retention of Information

Users may modify or delete their LISUTO! profile information by logging into their account. Upon your request, we will close your account and remove any Personal Information from view as soon as reasonably possible, in compliance with applicable law.

We generally will retain information, including any Listings and Content submitted by your through the Website or App, for as long as required, allowed or we believe it useful, but do not undertake retention obligations. We do retain Personal Information from closed accounts to comply with law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce or Terms of Use, and take other actions otherwise permitted by law.

We may retain the Content that we include in our Catalog, the photographs you include in a Listing, and the data regarding your Products listed and sold through the LISUTO! Service indefinitely (to the extent such information does not amount to Personal Information). We may dispose of information in our discretion without notice, subject to applicable law that specifically requires the handling or retention of information. You must keep your own, separate records.


We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your account safe by not disclosing your password and by logging out of your account after each use. Your emails to us are not necessarily secure against interception so do not include sensitive information in them. You agree not to enter information on the Website or the App if you (or anyone else whose information you enter) desire a higher level of security than we describe in this policy or if you have not obtained any appropriate consents. We further protect your information from potential security breaches by implementing certain technological security measures including encrypted login credentials, off-site data storage, and tiered-security data models. We also employ industry-accredited services to test our site daily, and we subscribe to anti-phishing services to further protect our LISUTO! Service. Although we strive to minimize the risk of an unlawful security breach of our system, like with all systems, these measures do not guarantee that your information will never be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.


You have the right at any time to prevent us from contacting you for marketing purposes. If we send you a promotional communication, you can opt out of receiving further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also let us know that you do not wish to receive marketing communications from us in the “Settings” section of the Website or App or by sending us at email to the following address: Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the Settings section of the Website or App or emailing us at the foregoing address, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy and notifications regarding maintenance of the Website or App.


As part of the LISUTO! Service, we may provide links or access to third-party websites or services and may post your Listings on Marketplace websites. However, we are not responsible for the privacy practices employed by those websites or services, including the Marketplaces, or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Website and the App. Therefore, this Privacy Policy does not apply to your use of a third party website or service accessed from our Website or App or the use by any third party website or service, including a Marketplace, of any Content submitted on the Website or App.


A. Minors

We will not knowingly collect, use or solicit personal information from a person aged 18 or younger. If a person aged 18 or younger has provided us with personal information without parental or guardian consent, the parent or guardian should contact us at If we learn that we have collected the personal information of a person aged 18 or younger, we will take steps to delete the information as soon as possible.

B. Users Outside of Japan

LISUTO! is a corporation organized under the laws of Japan. The Website, the App and the servers upon which the Website and App are hosted are currently located in Japan, but LISUTO! may expand the locations of its servers to other jurisdictions in the future . Those who access or use the LISUTO! Service from other jurisdictions do so at their own choice and risk and are solely responsible for compliance with local law. Please note that the information you submit using the LISUTO! Service may be transferred to, and collected, processed, stored and used in, Japan, so that we can provide the LISUTO! Service to you as set forth in this Privacy Policy and the Terms of Use. Please note that the level of legal protection provided in Japan or the United States or other non-European countries in which you may access the Website or App or otherwise use the LISUTO! Service may not be as stringent as that under European Union privacy standards or the privacy laws of some other countries, possibly including your home jurisdiction. You acknowledge and agree that we may collect, transfer, process, store and use your information outside your home jurisdiction, and that we may transfer to, and collect, process, store and use your Registration Information in Japan.

C. Changes to Our Privacy Policy

LISUTO! reserves the right to change this policy and our Terms of Use at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our Website or App. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately upon posting and without notification. You can periodically check the Website, the App and this privacy page for updates.

D. Contact Us

If you have any questions regarding this Privacy Policy or the practices of our LISUTO! Service, including if you have any queries or claims regarding the handling of your Personal Information, please contact us by email at or by mail at Akasaka Yamada Bldg. 2F,2-21-8 Akasaka,Minato-ku, Tokyo, 107-0052,Japan. You may also contact us (i) to request a copy of your Personal Information that is within our control, (ii) to have, use, correct or delete any erroneous information, (iii) to discontinue receipt of certain communications in line with this Privacy Policy or to delete your Personal Information.


This Privacy Policy is part of and incorporated into the Terms of Use. If there is an inconsistency between the Terms of Use and this Privacy Policy, the latest version of this Privacy Policy shall control.

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