Attribute types on marketplaces

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most e-commerce sites lack the basic infrastructure that allows the most basic element of the shopping experience - site navigation.  (more…)

Feed optimization for site search is really important because in most search queries, shoppers use different terms and keywords that describe the product they wish to buy. This information is passed on with a product feed, and for the site search to function properly, it must be accurate and complete. (more…)

Product descriptions help you win in ecommerce and are most effective when they cater to the actual needs of the customers, offering them the best possible solutions. By creating unique descriptions with your target audience in mind, you will keep your customers engaged and coming back for more. (more…)

Adding product details in Google Shopping ads is not only a requirement ‒ it’s also the smart thing to do. Detailed product data will help attract more customers to your online store, by showing them exactly what they are looking for. (more…)

An ad campaign structure that mirrors the site’s navigational structure makes has an impact on your SEM. It optimizing your ad campaigns, make them  more convenient to manage and reduces guesswork in performance analysis. (more…)