Tangential SEO – introduction

It is critical for sellers to incorporate marketplace search engine optimization into their overall marketplace presence strategy. Optimizing product information and content improves the product’s findability and discoverability on the marketplace, which most often translates into higher conversion rates. Although optimizing every product listing may be a bit burdensome, it is certainly worth the effort…

While paid marketing campaigns end when the money stops, marketplace SEO keeps on pushing products sales regardless of any marketing campaign, at a very low one-time cost. This is why marketplace SEO is so important. (more…)

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most e-commerce sites lack the basic infrastructure that allows the most basic element of the shopping experience - site navigation.  (more…)

Feed optimization for site search is really important because in most search queries, shoppers use different terms and keywords that describe the product they wish to buy. This information is passed on with a product feed, and for the site search to function properly, it must be accurate and complete. (more…)

Product descriptions help you win in ecommerce and are most effective when they cater to the actual needs of the customers, offering them the best possible solutions. By creating unique descriptions with your target audience in mind, you will keep your customers engaged and coming back for more. (more…)

Adding product details in Google Shopping ads is not only a requirement ‒ it’s also the smart thing to do. Detailed product data will help attract more customers to your online store, by showing them exactly what they are looking for. (more…)