German ecommerce marketplaces navigation – infrastructure survey

In this review, we scanned six major German ecommerce marketplaces navigation systems and focused on the navigational infrastructure for the 3 categories in each of them: Women’s T-Shirts, Women’s Boots,...
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Product details in Google Shopping ads

Product details in Google Shopping ads

Adding product details in Google Shopping ads is not only a requirement ‒ it’s also the smart thing to do. Detailed product data will help attract more customers to your online store, by showing them exactly what they are looking for. (more…)
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Improve Google ads performance with navigation data structure

Improve Google ads performance with navigation data structure

An ad campaign structure that mirrors the site’s navigational structure makes has an impact on your SEM. It optimizing your ad campaigns, make them  more convenient to manage and reduces guesswork in performance analysis. (more…)
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