Leverage ChatGPT for marketplace SEO

ChatGPT is revolutionizing the AI world, and it can already be seen used in different industries, such as online marketing and SEO. ChatGPT can answer questions and create SEO-oriented content...
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Impact of tagging on sales – Kitamura camera 3 months case study

Impact of tagging on sales – Kitamura camera 3 months case study

The impact of tagging on sales for Kitamura camera was 213% more sales for tagged items compared to the non tagged items at the same period of time. Even higher positive gap observed in page views and unique users KPIs. (more…)
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Navigation coverage – Ebay

Navigation coverage – Ebay

There is a great variance in navigation coverage on Ebay between the different categories and different platforms. In contrast to navigation precision, however, there is no correlation between coverage levels and whether or not a category is structured. This means that the seller has the responsibility to ensure his products tagging (more…)
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The impact of tagging on an online jewelry retailer

The impact of tagging on an online jewelry retailer

The impact of tagging on a online jewelry retailer - Jwell, selling on Rakuten marketplace is very significant, especially for just one month:      Sales increase of 31%     Pageviews increase by 22%     21% more unique users Jwell is a major Japanese retailer, which operates an online store on the largest…
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Major impact of tagging on sales in 3 months – Bic Camera case study

Major impact of tagging on sales in 3 months – Bic Camera case study

Tagged products consistently and significantly outperformed untagged products, throughout the test period. Consistent 44% gap in sales between tagged and non tagged products shows a major impact of tagging on sales in 3 just months. (more…)
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York – positive impact of tagging on sales, conversion and page views

York – positive impact of tagging on sales, conversion and page views

This case study demonstrates the positive data tagging impact on sales, conversion and page views on a marketplace. When done correctly, tagging contributed to over 98% increase in sales, over 61% increase in page view numbers and over 46% in average conversion rate compared to non tagged control group. (more…)
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Ryuryu – impact of tagging on sales, conversion and page views

Ryuryu – impact of tagging on sales, conversion and page views

The results of the study show that even with reduced traffic, tagged products experienced a consistent increase in sales through the test period, and most notably - sales almost doubled for the tagged products  INTRODUCTION As ecommerce’s popularity continues to grow, new patterns appear in how customers shop online. Although most customers begin shopping with…
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