Amazon SEO vs Google SEO: The Differences for Online Sellers

Optimizing for Amazon and Google SEO is a pivotal strategy for sellers aiming to increase their online visibility. This post delves into the crucial differences and strategies of Amazon SEO...
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Data tagging and sales resilience during downturn

Data tagging and sales resilience during downturn

Tagging gives you an advantage not only by actively increasing the exposure of the products in the marketplace, but also provides a shield from the effects of reduced website traffic. As this case study shows, if you want to increase total page view numbers, sales and unique users, you can easily do it by tagging…
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Impact of data tagging on sales, conversion and page views

Impact of data tagging on sales, conversion and page views

This case study provides clear evidence supporting the importance of data tagging. The results consistently indicate that tagging increased the exposure of products by 8%, generated 14% more sales, and improved conversion to sales by 5%. Tagging also protected the products during the period of reduced traffic, making them more resilient to downturn, compared to…
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