Marketplace Buyer Keywords Tracking: Ensure Your Product Positions in Search

The results of the study show that even with reduced traffic, tagged products experienced a consistent increase in sales through the test period, and most notably - sales almost doubled for the tagged products  INTRODUCTION As ecommerce’s popularity continues to grow, new patterns appear in how customers shop online. Although most customers begin shopping with…

The efficiency of mcommerce websites is best expressed in the website’s navigation function, which allows customers to find their products quickly and with very little search query typing. In recent years, ecommerce’s popularity has increased widely among consumers. Technological advancements have allowed us to save time and bypass the hassle of actually going to the…

When comparing textual and visual taggings, it’s tempting to think that “a picture is worth a thousand words.” But the ecommerce world shows us that it is not necessarily so, and when it comes to tagging - a few words go a lot further than an image. (more…)

Tagging gives you an advantage not only by actively increasing the exposure of the products in the marketplace, but also provides a shield from the effects of reduced website traffic. As this case study shows, if you want to increase total page view numbers, sales and unique users, you can easily do it by tagging…

With the growing popularity of ecommerce, online grocery shopping has also increased. But while marketplaces improve their UI all the time, it seems that online grocery shops are left behind, with two major issues: navigation infrastructure and respective product tagging. (more…)

This case study provides clear evidence supporting the importance of data tagging. The results consistently indicate that tagging increased the exposure of products by 8%, generated 14% more sales, and improved conversion to sales by 5%. Tagging also protected the products during the period of reduced traffic, making them more resilient to downturn, compared to…