Amazon SEO vs Google SEO: The Differences for Online Sellers

Titles are one of the most essential parts of the listing, because not only is it the first thing shoppers see of the product, but also because Ebay uses the title to rank listings in the search result page, thus consistent investment in title optimization for Ebay listings will yield sales benefit immediately. (more…)

Marketplace search optimization (MSO) can have a significant impact on the performance of marketplace listings. The right adjustments can help your products appear at the very top of the search result page. Though many marketplaces mandate a certain data entry to facilitate the optimization, many sellers are still unaware of MSO potential to boost performance…

Dairyu online store drives sales 12.4% up for the tagged product listings compared to the non tagged product listings in the same period of time. Page visits are 14.6% up and conversion to sale more than doubles. (more…)

Sellers who wish to boost conversion rates and increase their listings’ exposure on Ebay and beyond, should keep their listings’ item specifics optimized, which means filling as may as possible with the values that are as clear as possible. In short  - want to drive your Ebay sales? Optimize your item specifics. (more…)

Cox online fashion doubled its visitors traffic for the tagged product listings compared to the non tagged product listings in the same period of time. Similar improvement gap observed in unique users statistics. (more…)

Much like Google, Ebay tightly keeps Cassini’s algorithm confidential, to prevent any manipulation. However, in this article we will examine what is known about the algorithm, and how to use it to rank higher in the Ebay search results. (more…)