Amazon SEO vs Google SEO: The Differences for Online Sellers

There are considerable differences between traditional search engines, like Google, and marketplace search engines, like the ones used by Rakuten, Yahoo! Shopping and eBay, hence marketplace search engine optimization requires some very specific action on the part of the sellers. (more…)

Marketplaces are deeply vested in their taxonomies and failure on the part of sellers to comply with the requirements on the attribute types on marketplaces might cause the products to appear low in searches and eventually cause listing rejection. (more…)

Eqrio is a major Japanese retailer focused on high end food and drinks as well as cooking utensils. Eqrio quadruples sales after data tagging is performed on the extensive scale on its major retail site on Rakuten marketplace. (more…)

Chuko is a popular Japanese online retailer with a very wide range of household products. Following the extensive product data tagging, Chuko online store drives sales 16% up compared to the untagged products in the same period of time. (more…)

Ebay does not share the significance and contribution of various factors of their ranking algorithm, but at least it does share what factors that should be considered when performing listing optimization for Best Match. (more…)

Listing optimization for browsing does not guarantee that the listings will appear on top of the search results, however it does guarantee that the listings will appear in more results. (more…)