Amazon SEO vs Google SEO: The Differences for Online Sellers

Online marketplaces offer sellers the option to either list all the different variations in one single listing, or rather list each one in a separate listing. In some cases it is not always clear which option is better - product listing with and without variations. In this post we address this question. (more…)

There are considerable differences between traditional search engines, like Google, and marketplace search engines, like the ones used by Rakuten, Yahoo! Shopping and eBay, hence marketplace search engine optimization requires some very specific action on the part of the sellers. (more…)

Marketplaces are deeply vested in their taxonomies and failure on the part of sellers to comply with the requirements on the attribute types on marketplaces might cause the products to appear low in searches and eventually cause listing rejection. (more…)

Listing optimization for browsing does not guarantee that the listings will appear on top of the search results, however it does guarantee that the listings will appear in more results. (more…)

Marketplace search optimization (MSO) can have a significant impact on the performance of marketplace listings. The right adjustments can help your products appear at the very top of the search result page. Though many marketplaces mandate a certain data entry to facilitate the optimization, many sellers are still unaware of MSO potential to boost performance…

While the main goal of everybody in the ecommerce world is to attract more customers, sell more products, and earn revenues, most of them neglect one of its most important aspects - findability. Follow these marketplace search engine optimization tips to ensure your potential customers will find your products. (more…)