Amazon SEO vs Google SEO: The Differences for Online Sellers

Sellers’ main objective is to have their products appear at the top of the search result page. In order to achieve this objective, the product data must be optimized. In this post we will describe how sellers can optimize marketplace product data in seven steps. (more…)

In order to stand out in the highly competitive world of ecommerce, sellers must invest in high quality product data feed. Poor quality product data most often leads to poor performance. (more…)

Product findability optimization requires, among others, initial review of practices and existing data, researching the preferences of the customers and the competition, and understanding what needs to be optimized and how. (more…)

Ebay is pushing hard for sellers adoption of Item Specifics, and what began as a recommendation has become a requirement. Beginning in 2020, in some categories it has become mandatory for sellers to include Item Specifics, and a year later, additional categories were added. The trend is obvious - in the near future, Item Specifics…

According to a recent study by Intelligent Reach, only about 30% of ecommerce businesses provide high-quality, complete and accurate product data to external marketing channels. Since different channels have different data requirements and operate differently, it is important to perform data optimization for multichannel distribution to each channel separately.  (more…)

When the product data is accurate and uniform, it makes analyzing the data more simple and efficient, allowing sellers to use the information to improve customer experience in the store. In addition, high quality product data and content marketing are tightly related, thus good data promotes your product. (more…)