Product data and content marketing

Data qualityFeed managementEcommerceTagging
By Yuval Ginor, Oct 20,2021


When the product data is accurate and uniform, it makes analyzing the data more simple and efficient, allowing sellers to use the information to improve customer experience in the store. In addition, high quality product data and content marketing are tightly related, thus good data promotes your product.




High quality product data can help sellers boost the efficiency of their content marketing. As ecommerce spreads out to more and more marketing channels, it is important to maintain uniformity across all channels, in order to encourage customers to form a connection to your brand. The goal of content marketing is to lure customers to your store using many tools, such as images, clips, etc. to show them how the products can benefit them. Product data is another tool that can be efficiently used to create high quality content marketing that will attract more customers to the store. 
 


Any online store that intends to continue to grow must invest in creating high quality, accurate product data. This guarantees the uniformity of the content across all marketing channels and ecommerce platforms, meaning no matter where customers access the store from, they see the same product data. Maintaining the product data accurate and uniform also helps sellers with their marketing efforts, as they can access and use the data efficiently for SEO adjustments and other improvements that gives them an edge over the competition. 


Find related products with product data


By analyzing product data, sellers can find connections between different products in the store that can be used to increase sales. For example, popular variations of the product, spare parts, accessories, and so on. From linking to related products from each product page, to creating a marketing campaign that promotes complimentary products, these methods demonstrate to customers the value of the store and provide for a better customer experience, which in turn help boost traffic and increase sales.


When the product data is accurate and uniform, it makes analyzing the data more simple and efficient, allowing sellers to use the information to improve customer experience in the store. In addition, high quality product data make site navigation much more efficient, since all the products’ attributes are accurately and uniformly tagged, which also increases the likelihood that the products will appear higher in search results.   


Accuracy is key


One of the most crucial elements of high quality product data is its accuracy. A good practice is to create clear guidelines on how to add new data to the system, so that every information piece collected would be inserted in a uniform and accurate way. For instance, creating rules as to which data sources are reliable, what data points are collected, etc. Sellers can then reliably use the data to create a more personalized experience for their customers, and the more data you collect, the more personalized you can get, ensuring an even better shopping experience.


High quality product data is good for your brand


In today’s ecommerce world, competition is fierce, and unless they are selling completely unique products, sellers are fighting for their place in the sunlight. That is why a good customer experience is so vital. If, for example, a customer encounters incorrect or misleading information on the website, they are likely to immediately leave the store, never to return. And why would they, with so much competition? And all because the product data was not accurate enough. 


But the opposite is also true. One excellent shopping experience can create brand loyalty that will ensure the customers keep coming back to the store. High quality product data can help sellers give their customers such a shopping experience and nurture customers’ loyalty to the store. 


Product data is a powerful tool that, if managed correctly, can be used to take your online store to the next level. Accurate and uniform high quality product data helps sellers reach more potential customers, provides customers with a better shopping experience, and help sellers separate themselves from competitors.   


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