Product descriptions in marketplace SEO

Many of the products sold online come in different variations. Whether it is the type, size, color or model, shoppers prefer to have a wide variety to choose from. When it comes to listing products with such variations, there are two approaches: some sellers prefer to list all the variations under one single listing, while…

The main purpose of marketplace product listing optimization is to push product listings as close as possible to the top of the search results, which of course helps generate more traffic and increase conversion rates. (more…)

It is important to note that when it comes to Ebay's SEO, sellers can impact some aspects and improve their search position, while others are Ebay controlled SEO aspects and the sellers has no impact on them whatsoever. (more…)

While paid marketing campaigns end when the money stops, marketplace SEO keeps on pushing products sales regardless of any marketing campaign, at a very low one-time cost. This is why marketplace SEO is so important. (more…)

Both discoverability and findability are important, as they serve a slightly different purpose and different types of buyers - browsers and searchers. Here are a few tips how to improve listings’ discoverability and findability on marketplaces. (more…)

One of the most critical aspects of search optimization, and perhaps the most complex, is Ebay listing conversion optimization. The conversion rate reflects the relation between the number of shoppers who visited the listing and the number of shoppers who wound up purchasing the product. If out of 10 visitors, 5 proceeded to purchase, then…