Findability and discoverability on marketplaces

Both discoverability and findability are important, as they serve a slightly different purpose and different types of buyers - browsers and searchers. Here are a few tips how to improve...
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Ebay listing conversion optimization

Ebay listing conversion optimization

One of the most critical aspects of search optimization, and perhaps the most complex, is Ebay listing conversion optimization. The conversion rate reflects the relation between the number of shoppers who visited the listing and the number of shoppers who wound up purchasing the product. If out of 10 visitors, 5 proceeded to purchase, then…
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Optimize listings for Ebay search

Optimize listings for Ebay search

In the previous post, we discussed the Basic Three elements for improving product findability on eBay. In this post we will take it a step further, and show you how to optimize listings for Ebay search, so it will top the search results rankings. (more…)
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Improve product findability on Ebay

Improve product findability on Ebay

In this article we will give you some tips on how to improve product findability on Ebay as well as other practices that are sure to help you reach a higher ranking in the search results through a few simple optimization techniques. (more…)
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Attribute types on marketplaces

Attribute types on marketplaces

Marketplaces are deeply vested in their taxonomies and failure on the part of sellers to comply with the requirements on the attribute types on marketplaces might cause the products to appear low in searches and eventually cause listing rejection. (more…)
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Listing optimization for best match

Listing optimization for best match

Ebay does not share the significance and contribution of various factors of their ranking algorithm, but at least it does share what factors that should be considered when performing listing optimization for Best Match. (more…)
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Title optimization for Ebay listings

Title optimization for Ebay listings

Titles are one of the most essential parts of the listing, because not only is it the first thing shoppers see of the product, but also because Ebay uses the title to rank listings in the search result page, thus consistent investment in title optimization for Ebay listings will yield sales benefit immediately. (more…)
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