The possibilities of ChatGPT usage for ecommerce are almost infinite, so it might be a little tricky to know where to begin. In this article we give you nine prompts you can use in any text-generating AI tool, to achieve different goals.
As if the eCommerce world hasn’t been growing exponentially, the recent arrival of AI text generators is bound to take it a few steps further. It is high time for sellers to get in on the action.
These text-generating AI tools can greatly benefit sellers who use them properly. They can be used to upgrade your entire online marketing strategy, while remaining highly time efficient.
With these tools, the possibilities of ChatGPT usage for ecommerce are almost infinite, so it might be a little tricky to know where to begin. In this article we give you nine prompts you can use in any text-generating AI tool, to achieve different goals - discovering a new market share, increasing social media presence, or helping create marketing texts. In all of these, tools like ChatGPT can be very helpful.
ChatGPT stands for Generative Pre-trained Transformer that is based on chat. In essence, it is a chat-bot that can converse with humans, while generating relevant answers to questions in a very human fashion. Where ChatGPT separates from all the previous AI models, is in its ability to take data extracted from prior conversations, and adjust its answers accordingly, rather than giving predetermined answers to specific questions.
Sellers can use ChatGPT to create a more engaging and personalized shopping experience and bolster their overall marketing strategy. Another use for ChatGPT is as a customer service chatbot. It can converse with customers in a very human-like fashion, while relying on past data to anticipate interest and needs.
But where ChatGPT can come in most helpful to sellers is content creation. Sellers can use ChatGPT to improve their product listings, generate marketing campaigns, create enticing social media posts and more. Furthermore, ChatGPT can also help sellers with market research, providing helpful keyword searches, competitions analysis and other insights.
A prompt is the text of your input into the AI tool to get a response output. ChatGPT’s algorithm analyzes the prompt, and is able to produce a relevant response. Since ChatGPT’s source of information is the internet, it can provide relevant responses in many different subjects.
Notice we are not using the words “query” or “question”, since the prompt can be phrased in many different ways. The prompt may be phrased as a request, or as a scenario, or even as a statement of facts. ChatGPT will know how to respond.
9 Helpful ChatGPT Prompts
Many sellers prefer to use the help of third-party copywriters to create product descriptions for their online store. But ChatGPT can save you a lot of resources by being able to generate high quality, human-like product descriptions, optimized for SEO. Be sure to go over the final copy for corrections and finishing touches, but all in all, ChatGPT can save you a lot of time and resources.
The prompt can be a simple request, such as: “Write a description for [product]. It is [product attributes], [Keywords].”
For example: “write a description for a Garmin’s Sports Watch. It is model Forerunner 35, color black, it has Alarm, Average Speed, Calorie Monitor, Clock, Compass, Data Review, GPS, Pedometer. Lightweight, running watch, music player.”
ChatGPT’s response: “The Garmin Forerunner 35 sport watch is the perfect companion for your running sessions, featuring a sleek black design that will complement any athletic outfit. With an array of features, this watch will enhance your workout experience and help you achieve your fitness goals.
Equipped with an alarm, clock, and compass, the Forerunner 35 will keep you on track throughout your day. Its GPS capabilities will accurately track your location, making it easy for you to keep track of your running routes and progress. The watch also has a pedometer that counts your steps and calculates your distance.
The calorie monitor is an excellent tool for tracking your energy expenditure during your workout, allowing you to adjust your diet accordingly. The data review feature enables you to analyze your workout data, making it easy for you to evaluate your progress and set new goals.
This lightweight running watch also has an average speed feature that helps you track your speed and ensure that you stay on pace. The music player function enables you to listen to your favorite tunes while you exercise, providing an additional motivational boost.
In summary, the Garmin Forerunner 35 sport watch is a reliable, feature-packed device that is perfect for runners of all levels. Its sleek design, lightweight feel, and comprehensive feature set make it an excellent choice for anyone looking to enhance their workout experience.”
It might still need a bit of work, it is most certainly a fine place to begin.
One of the keys to success in the world of eCommerce, and in the business world in general, is continued growth. Sellers should always try to discover new markets and new potential customers they can reach. Usually, market research requires time and resources, but ChatGPT can help in that as well. For this purpose, we recommend using the prompt formula: “give me a list of 20 target markets that would benefit from [product]”.
For instance, we entered the following prompt: “Give me a list of 20 target markets that would benefit from a sports watch”.
ChatGPT responded with:
3. Create content
The importance of providing shoppers with informative and engaging content is well known. But that is not enough. The content must also be SEO optimized and convey the brand’s attitude in a marketing-oriented manner.
However, coming up with new, relevant, high quality content is quite a task. Especially when running a business. There always seem to be more urgent things to do.
Once again, ChatGPT can come to your rescue. Try the following prompt formula:
“Write a marketing text:
Here is the prompt we tried: “Write a marketing text:
Subject: Sports watch
Target Market: People who enjoy activities like rock climbing, kayaking, and mountain biking can use a sports watch to track their performance and route.
Writing Style: as a user
Objective: buy a Garmin sports watch”
“Hey there fellow outdoor adventurer!
Are you tired of relying on your phone or a paper map to track your route and performance during your rock climbing, kayaking, or mountain biking trips? Look no further than the Garmin sports watch!
As someone who loves to explore the great outdoors, I know how important it is to have accurate data and tracking during your activities. With the Garmin sports watch, you can track your distance, pace, elevation, and even your heart rate. Plus, it's water-resistant, so you don't have to worry about it getting wet during your water activities.
Not only does the Garmin sports watch give you accurate tracking and data, but it also allows you to connect with other Garmin users and share your progress and routes. Plus, with its long battery life, you don't have to worry about it dying during your adventures.
I've been using my Garmin sports watch for months now, and it has completely changed the way I approach my outdoor activities. I no longer have to guess at my performance or route, and I feel more confident and safe knowing that I have accurate tracking on my wrist.
So what are you waiting for? Don't let your next adventure go untracked - buy a Garmin sports watch today and take your outdoor activities to the next level!”.
Sure, it requires a few touch-ups, but it is a great starting point.
In the past few years, social media has become one of the main eCommerce channels. In fact, many users first visit the social media account of a brand, and from there they are directed to the website. Therefore, it is rapidly becoming more vital for brands to maintain social media presence, and one that is engaging, informative and constantly remains relevant.
Sellers can use ChatGPT to create unique social media posts for their accounts. Try one of the following formulas:
Our prompt: “Suggest 7 hooks for promoting Garmin sports watch for social media posts”.
Here is what ChatGPT came up with:
“Hook #1: "Get ready to take your adventures to the next level with the Garmin sports watch. Say goodbye to unreliable tracking and hello to accurate data on your wrist!"
Hook #2: "Are you tired of constantly checking your phone or paper map during your outdoor activities? The Garmin sports watch has got you covered with its accurate tracking and GPS capabilities."
Hook #3: "Join the Garmin community and connect with other outdoor enthusiasts who use the sports watch to track their progress and routes. It's like having a personal coach on your wrist!"
Hook #4: "Take the guesswork out of your workouts with the Garmin sports watch. Track your heart rate, distance, pace, and more for a more efficient and effective workout."
Hook #5: "Don't let a dead battery ruin your adventure. The Garmin sports watch has a long battery life, so you can track your activities all day long without worry."
Hook #6: "Get more out of your outdoor activities with the Garmin sports watch. Track your progress, set goals, and challenge yourself to go further and faster than ever before."
Hook #7: "Whether you're a beginner or a pro, the Garmin sports watch is the perfect tool for anyone who loves to explore the great outdoors. Join the millions of users who trust Garmin for accurate tracking and data on their adventures."
One of the keys to successfully promoting your brand on social media is using hashtags to reach new markets. Hashtags help promote your content in relevant social media channels, and they are also an excellent way to promote a special marketing campaign.
Sellers who are having difficulties finding out which hashtag is right for them can definitely use ChatGPT for assistance, using the following prompt formula: “Create a list of hashtags promoting [product/brand].
In our example, we entered the prompt: “Create a list of hashtags promoting Garmin Sports Watch”.
One way to get exposure is confidently challenging the mainstream narrative. Users can eventually get lost in the information, engaging as it might be, if it is nothing but a repetition. Creating bold and innovative content is no less important in the race for market exposure.
But coming up with well thought out reasoning for challenging the mainstream narrative might seem too much work. It might surprise you, but ChatGPT is well equipped to handle such intricate subjects.
Try this prompt formula for this purpose: “Create X content ideas that challenge assumptions for [product]”.
For example: “Create 5 content ideas that challenge assumptions for sports watch”. ChatGPT replied with:
"Why You Don't Need a High-End Sports Watch to Achieve Your Fitness Goals" - This content could discuss the fact that many people assume they need to spend a lot of money on a sports watch to get accurate tracking and data, when in reality, there are many affordable options available that still provide valuable insights.
"How Sports Watches Can Benefit More Than Just Athletes" - This content could challenge the assumption that sports watches are only useful for serious athletes. It could highlight how sports watches can benefit anyone who wants to track their fitness progress, from beginners to seasoned pros.
"Why GPS Tracking Isn't Always the Best Option for Outdoor Adventures" - This content could challenge the assumption that GPS tracking is always the most accurate and reliable way to track your outdoor adventures. It could discuss alternative tracking methods, such as compasses and maps, and when they might be more appropriate.
"The Downside of Relying Too Much on Sports Watch Data" - This content could challenge the assumption that tracking every aspect of your fitness routine with a sports watch is always a good thing. It could explore the potential negative effects of becoming too fixated on tracking data and encourage people to find a healthy balance.
"Why You Don't Need a Sports Watch for Every Activity" - This content could challenge the assumption that a sports watch is necessary for every type of fitness activity. It could highlight when it might be more appropriate to use a different type of sports watch”.
For sellers who sell globally, it is critical to maintain different language versions of the store. Translating the whole store and inventory is of course a burden, but nonetheless it has to be done.
But instead of spending resources on third-party translators, sellers can use ChatGPT to translate bulk texts in many different languages.
After some research, the best translation prompt formula is: “Provide the [target language] translation for these [paragraphs/sentences/words].”
Sellers who use Google Ads for marketing campaigns can find ChatGPT very handy. ChatGPT has a wealth of knowledge on the subject, and can assist with headlines and descriptions, texts for landing pages, conducting market research, performing keyword searches and much more.
ChatGPT is more than simply a glorified text generation tool. Using the right prompts, it can also help sellers create high quality landing pages. This process can be broken down to three stages:
ChatGPT is much more than just a tool. When used correctly - using the right prompts - ChatGPT usage for ecommerce is immense. Specifically in the eCommerce world, ChatGPT can be used to generate a wealth of ideas, save a lot of time and resources and make the most tedious tasks much easier.