Findability and discoverability on marketplaces

Both discoverability and findability are important, as they serve a slightly different purpose and different types of buyers - browsers and searchers. Here are a few tips how to improve...
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Ebay listing conversion optimization

Ebay listing conversion optimization

One of the most critical aspects of search optimization, and perhaps the most complex, is Ebay listing conversion optimization. The conversion rate reflects the relation between the number of shoppers who visited the listing and the number of shoppers who wound up purchasing the product. If out of 10 visitors, 5 proceeded to purchase, then…
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Optimize listings for Ebay search

Optimize listings for Ebay search

In the previous post, we discussed the Basic Three elements for improving product findability on eBay. In this post we will take it a step further, and show you how to optimize listings for Ebay search, so it will top the search results rankings. (more…)
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Improve product findability on Ebay

Improve product findability on Ebay

In this article we will give you some tips on how to improve product findability on Ebay as well as other practices that are sure to help you reach a higher ranking in the search results through a few simple optimization techniques. (more…)
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Product listing with and without variations

Product listing with and without variations

Online marketplaces offer sellers the option to either list all the different variations in one single listing, or rather list each one in a separate listing. In some cases it is not always clear which option is better - product listing with and without variations. In this post we address this question. (more…)
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Marketplace search engine optimization

Marketplace search engine optimization

There are considerable differences between traditional search engines, like Google, and marketplace search engines, like the ones used by Rakuten, Yahoo! Shopping and eBay, hence marketplace search engine optimization requires some very specific action on the part of the sellers. (more…)
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Attribute types on marketplaces

Attribute types on marketplaces

Marketplaces are deeply vested in their taxonomies and failure on the part of sellers to comply with the requirements on the attribute types on marketplaces might cause the products to appear low in searches and eventually cause listing rejection. (more…)
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