Site navigation – a basic element of the shopping experience

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most...
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2 tips to improve site navigation

2 tips to improve site navigation

Site navigation allows customers to refine the initial search result using a selection of attributes that correspond to what they are looking for. Because these attributes determine whether or not customers will be able to find your products, it is very important to pay attention to managing attributes correctly. Here are 2 tips to improve…
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3 tips to improve product findability

3 tips to improve product findability

The level of findability relies heavily on the taxonomy of the online store and that is why it should be properly structured. If customers can’t find your products, they can’t buy them. Here are 3 tips to improve product findability on your site. (more…)
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Product feed optimization

Product feed optimization

In the context of ecommerece, product feed optimization means improving the quality of data you provide customers in the product page, with the goal of significantly improving the shopping experience which, in turn, lead to more sales. (more…)
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Ebay product listing content: How to?

Ebay product listing content: How to?

The quality of Ebay product listing content is often the difference between success and failure. In order to stand out and beat the competition, sellers need to invest time and effort in optimizing their listings, because high quality listings attract more customers and enjoy a high conversion rate.  (more…)
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Figuring out Ebay’s item specifics

Figuring out Ebay’s item specifics

Figuring out Ebay's item specifics means ensuring the product will appear more in site navigation search results. This is because, customers are slicing through thousands of results by selecting the attributes and values of the product they are looking for. (more…)
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Optimizing your Ebay product feed

Optimizing your Ebay product feed

Optimizing your Ebay product feed means making sure that the feed is complete, accurate and uniform, so shoppers can easily find what they are looking for. Attribute optimization is a great way of generating interest in products. (more…)
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