Amazon SEO vs Google SEO: The Differences for Online Sellers

The ecommerce marketplace is a very crowded and highly competitive world. Sellers often sell the same products, competing over the same potential customers. That is why sellers must invest in marketplace SEO in order to win this race. (more…)

Both discoverability and findability are important, as they serve a slightly different purpose and different types of buyers - browsers and searchers. Here are a few tips how to improve listings’ discoverability and findability on marketplaces. (more…)

There are considerable differences between traditional search engines, like Google, and marketplace search engines, like the ones used by Rakuten, Yahoo! Shopping and eBay, hence marketplace search engine optimization requires some very specific action on the part of the sellers. (more…)

Marketplaces are deeply vested in their taxonomies and failure on the part of sellers to comply with the requirements on the attribute types on marketplaces might cause the products to appear low in searches and eventually cause listing rejection. (more…)

Eqrio is a major Japanese retailer focused on high end food and drinks as well as cooking utensils. Eqrio quadruples sales after data tagging is performed on the extensive scale on its major retail site on Rakuten marketplace. (more…)

Chuko is a popular Japanese online retailer with a very wide range of household products. Following the extensive product data tagging, Chuko online store drives sales 16% up compared to the untagged products in the same period of time. (more…)