Site navigation – a basic element of the shopping experience

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most...
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Product descriptions help you win the Ecommerce game

Product descriptions help you win the Ecommerce game

Product descriptions help you win in ecommerce and are most effective when they cater to the actual needs of the customers, offering them the best possible solutions. By creating unique descriptions with your target audience in mind, you will keep your customers engaged and coming back for more. (more…)
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Data tagging drives sales – Mizuno 4 months case study

Data tagging drives sales – Mizuno 4 months case study

Data tagging drives sales for Mizuno. 33.4% more sales for tagged items compared to the non tagged items at the same period of time. Even bigger gap observed in product page visitations and new users acquisition. (more…)
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Impact of data tagging on sales – Naturum 3 months case study

Impact of data tagging on sales – Naturum 3 months case study

The impact of data tagging on sales for Naturum was 50.8% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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Omnichannel data tagging challenges

Omnichannel data tagging challenges

Omnichannel retailing has a huge potential, but omnichannel data tagging challenges can cause sellers miss out on most of it. If buyers cannot find the sellers products on various channels as a result of missing data tagging, the distribution effort is lost. (more…)
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Discovery marketing and shopping

Discovery marketing and shopping

Discovery marketing and shopping drives up sales and increases product exposure. While it may shorten the customers’ attention span, in the long run this segment of customers purchases a lot with a higher than average shopping cart value. (more…)
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Buyer experience and product attributes

Buyer experience and product attributes

Buyer experience and product attributes on site are tightly related. A well structured attribute infrastructure helps you bring the data straight to your customers, in the most simple and efficient way for them to use. (more…)
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