Amazon SEO vs Google SEO: The Differences for Online Sellers

Site navigation allows customers to refine the initial search result using a selection of attributes that correspond to what they are looking for. Because these attributes determine whether or not customers will be able to find your products, it is very important to pay attention to managing attributes correctly. Here are 2 tips to improve…

The level of findability relies heavily on the taxonomy of the online store and that is why it should be properly structured. If customers can’t find your products, they can’t buy them. Here are 3 tips to improve product findability on your site. (more…)

In the context of ecommerece, product feed optimization means improving the quality of data you provide customers in the product page, with the goal of significantly improving the shopping experience which, in turn, lead to more sales. (more…)

The quality of Ebay product listing content is often the difference between success and failure. In order to stand out and beat the competition, sellers need to invest time and effort in optimizing their listings, because high quality listings attract more customers and enjoy a high conversion rate.  (more…)

Figuring out Ebay's item specifics means ensuring the product will appear more in site navigation search results. This is because, customers are slicing through thousands of results by selecting the attributes and values of the product they are looking for. (more…)

Optimizing your Ebay product feed means making sure that the feed is complete, accurate and uniform, so shoppers can easily find what they are looking for. Attribute optimization is a great way of generating interest in products. (more…)