Amazon SEO vs Google SEO: The Differences for Online Sellers

The study Niche online shows an average 10% gap in page views between pages with tagged and not tagged products over a period of 3 months. Similar gap observed in the unique visitors numbers. (more…)

Marketplace search optimization (MSO) can have a significant impact on the performance of marketplace listings. The right adjustments can help your products appear at the very top of the search result page. Though many marketplaces mandate a certain data entry to facilitate the optimization, many sellers are still unaware of MSO potential to boost performance…

Sellers who wish to boost conversion rates and increase their listings’ exposure on Ebay and beyond, should keep their listings’ item specifics optimized, which means filling as may as possible with the values that are as clear as possible. In short  - want to drive your Ebay sales? Optimize your item specifics. (more…)

Much like Google, Ebay tightly keeps Cassini’s algorithm confidential, to prevent any manipulation. However, in this article we will examine what is known about the algorithm, and how to use it to rank higher in the Ebay search results. (more…)

The importance of Ebay item specifics varies between the different categories, but in some, such as the clothing category, they are absolutely essential. When a seller fails to include item specific in his Ebay listings, the products are most likely to appear way down in the search results. (more…)

The output of NPL algorithms are inference predictions. There can be many types and objectives of these predictions, but let’s have a brief look at  just 3 common types of data tagging objectives. (more…)