Types of data tagging objectives

The output of NPL algorithms are inference predictions. There can be many types and objectives of these predictions, but let’s have a brief look at  just 3 common types of...
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Product details in Google Shopping ads

Product details in Google Shopping ads

Adding product details in Google Shopping ads is not only a requirement ‒ it’s also the smart thing to do. Detailed product data will help attract more customers to your online store, by showing them exactly what they are looking for. (more…)
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Major impact of tagging on sales in 3 months – Bic Camera case study

Major impact of tagging on sales in 3 months – Bic Camera case study

Tagged products consistently and significantly outperformed untagged products, throughout the test period. Consistent 44% gap in sales between tagged and non tagged products shows a major impact of tagging on sales in 3 just months. (more…)
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Improve your site navigation with these 9 tips

Improve your site navigation with these 9 tips

Site navigation helps minimize the irrelevant browsing time by showing the shoppers only the results relevant to them. When site navigation is done right, it can also contribute to significant improvements in sales and conversion rates. Here are 9 tips to improve your site navigation (more…)
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York – positive impact of tagging on sales, conversion and page views

York – positive impact of tagging on sales, conversion and page views

This case study demonstrates the positive data tagging impact on sales, conversion and page views on a marketplace. When done correctly, tagging contributed to over 98% increase in sales, over 61% increase in page view numbers and over 46% in average conversion rate compared to non tagged control group. (more…)
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Improve Google ads performance with navigation data structure

Improve Google ads performance with navigation data structure

An ad campaign structure that mirrors the site’s navigational structure makes has an impact on your SEM. It optimizing your ad campaigns, make them  more convenient to manage and reduces guesswork in performance analysis. (more…)
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5 tips for better online stores UX

5 tips for better online stores UX

The giants of the ecommerce world, such as Amazon and Ebay, understand very well the impact of a site navigation on shoppers' experience. That is why they put massive efforts into the research and towards making their navigation easy, appealing and effective. Here are 5 tips for site navigation we learned from the best in…
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