Types of data tagging objectives

The output of NPL algorithms are inference predictions. There can be many types and objectives of these predictions, but let’s have a brief look at  just 3 common types of...
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4 tips for the winning ecommerce site category structure

4 tips for the winning ecommerce site category structure

The structure you choose for your online store affects the way customers can navigate through the website, and has a lot of influence on their shopping experience. We strongly believe that creating a structure that is logical, convenient and efficient is one of the most important steps towards creating a successful online store.  (more…)
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Browsers, searchers and your site conversion

Browsers, searchers and your site conversion

Users that exhibit the “Browser” behavior on site are not only the majority, but also contribute to the majority of the sales. Mcommerce penetration drives even more users into this mode. Good navigation ensures these users have the best possible experience and a smooth path through their conversion funnel. Ecommerce is on steroids thanks to…
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Ryuryu – impact of tagging on sales, conversion and page views

Ryuryu – impact of tagging on sales, conversion and page views

The results of the study show that even with reduced traffic, tagged products experienced a consistent increase in sales through the test period, and most notably - sales almost doubled for the tagged products  INTRODUCTION As ecommerce’s popularity continues to grow, new patterns appear in how customers shop online. Although most customers begin shopping with…
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Is your store UX really prepared for mcommerce?

Is your store UX really prepared for mcommerce?

The efficiency of mcommerce websites is best expressed in the website’s navigation function, which allows customers to find their products quickly and with very little search query typing. In recent years, ecommerce’s popularity has increased widely among consumers. Technological advancements have allowed us to save time and bypass the hassle of actually going to the…
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Textual Tagging vs. Visual Tagging

Textual Tagging vs. Visual Tagging

When comparing textual and visual taggings, it’s tempting to think that “a picture is worth a thousand words.” But the ecommerce world shows us that it is not necessarily so, and when it comes to tagging - a few words go a lot further than an image. (more…)
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Data tagging and sales resilience during downturn

Data tagging and sales resilience during downturn

Tagging gives you an advantage not only by actively increasing the exposure of the products in the marketplace, but also provides a shield from the effects of reduced website traffic. As this case study shows, if you want to increase total page view numbers, sales and unique users, you can easily do it by tagging…
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