Amazon SEO vs Google SEO: The Differences for Online Sellers

The structure you choose for your online store affects the way customers can navigate through the website, and has a lot of influence on their shopping experience. We strongly believe that creating a structure that is logical, convenient and efficient is one of the most important steps towards creating a successful online store.  (more…)

Users that exhibit the “Browser” behavior on site are not only the majority, but also contribute to the majority of the sales. Mcommerce penetration drives even more users into this mode. Good navigation ensures these users have the best possible experience and a smooth path through their conversion funnel. Ecommerce is on steroids thanks to…

The results of the study show that even with reduced traffic, tagged products experienced a consistent increase in sales through the test period, and most notably - sales almost doubled for the tagged products  INTRODUCTION As ecommerce’s popularity continues to grow, new patterns appear in how customers shop online. Although most customers begin shopping with…

The efficiency of mcommerce websites is best expressed in the website’s navigation function, which allows customers to find their products quickly and with very little search query typing. In recent years, ecommerce’s popularity has increased widely among consumers. Technological advancements have allowed us to save time and bypass the hassle of actually going to the…

When comparing textual and visual taggings, it’s tempting to think that “a picture is worth a thousand words.” But the ecommerce world shows us that it is not necessarily so, and when it comes to tagging - a few words go a lot further than an image. (more…)

Tagging gives you an advantage not only by actively increasing the exposure of the products in the marketplace, but also provides a shield from the effects of reduced website traffic. As this case study shows, if you want to increase total page view numbers, sales and unique users, you can easily do it by tagging…