Amazon SEO vs Google SEO: The Differences for Online Sellers

With the growing popularity of ecommerce, online grocery shopping has also increased. But while marketplaces improve their UI all the time, it seems that online grocery shops are left behind, with two major issues: navigation infrastructure and respective product tagging. (more…)

This case study provides clear evidence supporting the importance of data tagging. The results consistently indicate that tagging increased the exposure of products by 8%, generated 14% more sales, and improved conversion to sales by 5%. Tagging also protected the products during the period of reduced traffic, making them more resilient to downturn, compared to…

Failing to tag your products on a marketplace might cause you to miss plenty of sales opportunities, but you are not alone in this issue.  Online stores, which control all the aspects of the products they upload, also tend to neglect tagging, which brings similar results. (more…)

Unlike in PC ecommerce, mcommerce customers prefer to use a simple tap navigation, rather than typing searches. Navigation, then, is set to become a key tool in growing mcommerce experience. (more…)

This case study demonstrates a strong positive correlation between increased product tagging and amount of product page views on a marketplace. Tagged products have consistently received ~16% more page views compared to the control group of untagged products. (more…)

If attribute tagging is so important, why do most sellers neglect to tag their products? After all, tagging not only “saves” the product from being lost, but also increases its exposure by displaying it in narrow searches. (more…)