Attribute types on marketplaces

This case study demonstrates a strong positive correlation between increased product tagging and amount of product page views on a marketplace. Tagged products have consistently received ~16% more page views compared to the control group of untagged products. (more…)

If attribute tagging is so important, why do most sellers neglect to tag their products? After all, tagging not only “saves” the product from being lost, but also increases its exposure by displaying it in narrow searches. (more…)

Although website navigation is one the most important elements in the success of an ecommerce website, it’s often overlooked. The success of an ecommerce website is dependent on many elements with varying degrees of importance. Sure, anyone can tell you that an eye catching design and speed are important, but site navigation is by no…

Here is a question - why would a seller minimize the exposure of his items to the potential buyers? Is there a reason for a marketplace or a shopping comparison to do this? The obvious answer is - probably not. Then why do all they do this? (more…)