It is quite burdensome to go over all of your products and tag each one with all the relevant tags. As each product requires attention, if done manually, the task can take a whole lot of time, thus the benefits of automated product tagging become apparent quickly.
If the trends of recent years in the ecommerece world continue, and there is no evidence that they should not, 2022 will continue to see advancement in the automation and personalization of the shopping experience. At the core of these processes is product tagging, and in this article we will explain why it is important and why sellers should definitely look into automated product tagging.
Product tags are essentially the element that help shoppers find the products they are looking for. They represent the product’s attribute, and are critical for categorization, search engine optimization, etc. When shoppers are looking for a certain product, product tags are what brings the relevant product to the customer’s screen. While very important, many retailers still neglect to do the hard work of tagging their inventory.
To be fair, it is quite burdensome to go over all of your products and tag each one with all the relevant tags. As each product requires attention, if done manually, the task can take a whole lot of time, thus the benefits of automated product tagging quickly become apparent.
Benefits of Automated Product Tagging
1. Accurate, Relevant and Error-Free
Since manual product tagging is long, boring and requires focus, human errors are very likely to happen. Whether it is tagging with incorrect or irrelevant tags, or failing to tag at all, can have a significant impact on the performance of the products, and whether or not they pop up in searches. Manual tagging is also prone to the tagger’s tendencies. Where one person sees a beige dress, another might describe it as ivory, and another will simply tag it as white. Automated product tagging avoids all human error and subjectivity, rendering a complete and accurate tagging.
The more complete and accurate the product tagging - the more likely the product is to appear in relevant searches. Shoppers can find the products they are looking for simply by selecting the product’s relevant attributes. When the products are tagged correctly, they are much more likely to appear at the top of the search results page. Maintaining high levels of tagging can also help sellers easily branch out to other retail channels.
3. Saves Time and Effort
Depending on the number of products sold in the store, manual product tagging can be a very long task that can take any work hours. AI-based automated product tagging can automatically identify a product’s attributes, such as color, size, type, etc. and tag thousands of products in just a few minutes. The time saved by the automated tagging can help sellers start seeing the results of tagging almost instantly, and clears much needed work hours for other tasks.
Automated tagging helps sellers monitor the performances of their products, analyze customer behavior and preferences, and discover new insights. Sellers can then use this information to optimize their marketing efforts, detect new trends, conduct specifically targeted promotions, and more. By learning what the customers want, sellers can provide them with a better shopping experience.
5. Product Findability
Complete and accurate product data makes search engine optimization much easier. When products are tagged correctly and fully, they appear further up the search results page, which gives a boost to their conversion rates, and makes for a better shopping experience, which encourages the customer to come back.
6. Improves Shopping Experience
In the ecommerce world sellers are in high competition with each other, and shoppers are always a click away from moving on to the next store. Sellers can set themselves apart from the competition by helping shoppers have smooth and easy navigation, thus providing excellent shopping experience. When shoppers can easily navigate the website and quickly find what they are looking for, they will develop brand loyalty and are likely to return.
7. Take Control Over Inventory
Automated product tagging creates data uniformity throughout the entire inventory that helps sellers to easily monitor and manage it. Sellers can keep track of items and entire categories across different platforms, and make the necessary adjustments.
It’s Time for Automated Product Tagging
With product tagging being so important for sales, sellers should definitely invest the resources in tagging their products. But instead of spending hours upon hours manually tagging each product, it is recommended to use an automated product tagging solution.
Lisuto combines technology with deep ecommerce consumer product knowledge helping sellers optimize their product data and extract much more out of the online store. Using proprietary AI technology, Lisuto goes through the existing product information, tagging the data with marketplace specific navigational tags, making necessary corrections and completions, bringing the quality of the sellers' product feed up to highest standard in terms of uniformity and completeness, making it perfectly optimized for each channel and for the user's eyes.