Attribute types on marketplaces

According to a recent study by Intelligent Reach, only about 30% of ecommerce businesses provide high-quality, complete and accurate product data to external marketing channels. Since different channels have different data requirements and operate differently, it is important to perform data optimization for multichannel distribution to each channel separately.  (more…)

Omnichannel retailing has a huge potential, but omnichannel data tagging challenges can cause sellers miss out on most of it. If buyers cannot find the sellers products on various channels as a result of missing data tagging, the distribution effort is lost. (more…)