Marketplace SEO and Ecommerce SEO

The regular Ecommerce SEO also focuses on the content, but it also deals with the page structure, linkage, meta data, URL and more page aspects. While these are very important...
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Invest in marketplace SEO

Invest in marketplace SEO

The ecommerce marketplace is a very crowded and highly competitive world. Sellers often sell the same products, competing over the same potential customers. That is why sellers must invest in marketplace SEO in order to win this race. (more…)
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Cox online fashion – 6 months follow up

Cox online fashion – 6 months follow up

Cox online fashion doubled its visitors traffic after the initial deployment of Xtag. We revisited Cox online fashion with 6 months follow up study to see the impact of the continuous effort to improve company's product meta data on Rakuten marketplace. (more…)
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Marketplace category structure – test it

Marketplace category structure – test it

One of the most important things you have to do when you build a marketplace category structure - test it. Tree testing provides quantitative data and deep insights. The ease of product findability can be properly estimated, by looking at the time and number of attempts it took the users to find what they were…
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Marketplace store category structure – do it right

Marketplace store category structure – do it right

In this article, we are going to discuss how to create an adequate marketplace store category structure, how to correctly place products within subcategories, and finally, how to test the quality of our work. (more…)
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Findability and discoverability on marketplaces

Findability and discoverability on marketplaces

Both discoverability and findability are important, as they serve a slightly different purpose and different types of buyers - browsers and searchers. Here are a few tips how to improve listings’ discoverability and findability on marketplaces. (more…)
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Ebay listing conversion optimization

Ebay listing conversion optimization

One of the most critical aspects of search optimization, and perhaps the most complex, is Ebay listing conversion optimization. The conversion rate reflects the relation between the number of shoppers who visited the listing and the number of shoppers who wound up purchasing the product. If out of 10 visitors, 5 proceeded to purchase, then…
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