Attribute types on marketplaces

Eqrio is a major Japanese retailer focused on high end food and drinks as well as cooking utensils. Eqrio quadruples sales after data tagging is performed on the extensive scale on its major retail site on Rakuten marketplace. (more…)

Chuko is a popular Japanese online retailer with a very wide range of household products. Following the extensive product data tagging, Chuko online store drives sales 16% up compared to the untagged products in the same period of time. (more…)

Ebay does not share the significance and contribution of various factors of their ranking algorithm, but at least it does share what factors that should be considered when performing listing optimization for Best Match. (more…)

Listing optimization for browsing does not guarantee that the listings will appear on top of the search results, however it does guarantee that the listings will appear in more results. (more…)

Titles are one of the most essential parts of the listing, because not only is it the first thing shoppers see of the product, but also because Ebay uses the title to rank listings in the search result page, thus consistent investment in title optimization for Ebay listings will yield sales benefit immediately. (more…)

The study Niche online shows an average 10% gap in page views between pages with tagged and not tagged products over a period of 3 months. Similar gap observed in the unique visitors numbers. (more…)