5 Common Content Mistakes Sellers Make on Marketplaces

Item Specifics are important to any Ebay listing for a number of reasons. As they help improve conversion rates and sales of listings, there is a lot of emphasis on Ebay item specifics, and they are fast becoming a standard on the platform. (more…)

Product findability optimization requires, among others, initial review of practices and existing data, researching the preferences of the customers and the competition, and understanding what needs to be optimized and how. (more…)

Ebay is pushing hard for sellers adoption of Item Specifics, and what began as a recommendation has become a requirement. Beginning in 2020, in some categories it has become mandatory for sellers to include Item Specifics, and a year later, additional categories were added. The trend is obvious - in the near future, Item Specifics…

According to a recent study by Intelligent Reach, only about 30% of ecommerce businesses provide high-quality, complete and accurate product data to external marketing channels. Since different channels have different data requirements and operate differently, it is important to perform data optimization for multichannel distribution to each channel separately.  (more…)

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most e-commerce sites lack the basic infrastructure that allows the most basic element of the shopping experience - site navigation.  (more…)

Sellers must learn what kind of content their customers look for. In order to compete, sellers are expected to provide complete and accurate information, in an engaging way. The more relevant the information is, the better it helps the shopper to make an informed purchasing decision and increases the odds of a sale. There are…