A properly structured taxonomy helps shoppers find what they are looking for in the store quickly and easily. Taxonomy is at the core of the website’s structure and it is what enables you to offer shoppers site navigation. The better the taxonomy design - the more accurate and efficient the site navigation will be. This is, perhaps, the biggest benefit the taxonomy provides.
Another benefit of a properly structured taxonomy is that it helps shoppers discover new content or products they weren’t even aware of. Taxonomy can help you gather vital information about certain products and customers’ habits, and then recommend to shoppers other similar products based on this information.
Both of these elements help get more relevant information to the customers, more efficiently. It saves the customers a lot of time and effort in finding what they are looking for, and allows them to see a fuller picture of the products on sale. As findability helps customers reach their destination quicker, discoverability saves them the time they would have otherwise spent on searching or navigating the store looking for new products.
A properly structured taxonomy also helps sellers to manage their content better. Taxonomy helps organize the store’s content in a way that gives sellers a better overall perspective. For instance, sellers may notice duplicate pages where linking should have been applied, or locate several products that should be promoted together.
As sellers’ familiarity with their content grows, it contributes to their ability to manage their online store. After a while, the efficiency acquired by sellers will naturally lead to the cultivation of certain habits in managing the taxonomy, which will eventually become a standard.
Standardization will make managing the store much more efficient. It will allow the seller to easily make changes to the content, such as adding multiple new products, or creating a new category of products in an efficient manner. It is important, though, to keep the standardization in line with industry’s best practices. As mentioned at the top, today’s shoppers have their own expectations and demands.
All these elements will make the seller’s life easier when managing his content, but they will also serve as teaching tools. Eventually, after sellers have gained enough experience with their taxonomy, they will have a better perspective of their content overall. A properly constructed taxonomy will give sellers a clear picture of their products, their performances on the website, and their target market.
Having a better view of your online store is key when planning a strategy. If you are familiar with your customers and what they want you can easily act on this knowledge, and take actions that will increase both page views and sales.
While these benefits have always been relevant, the newest benefit of a properly structured taxonomy is that it serves as the basis for Artificial Intelligence integration. The organization and uniformity the taxonomy creates is an excellent starting point for Knowledge AI, which greatly contributes to the optimization of the website.
Taxonomy is the backbone of your online store, and as such, it is important it should be properly structured. Properly structured taxonomy not only increases your products findability and discoverability, but it also greatly enhances the seller’s ability to manage the website, and optimize it.