Leverage ChatGPT for marketplace SEO

ChatGPT is revolutionizing the AI world, and it can already be seen used in different industries, such as online marketing and SEO. ChatGPT can answer questions and create SEO-oriented content...
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Marketplace category structure – test it

Marketplace category structure – test it

One of the most important things you have to do when you build a marketplace category structure - test it. Tree testing provides quantitative data and deep insights. The ease of product findability can be properly estimated, by looking at the time and number of attempts it took the users to find what they were…
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Marketplace store category structure – do it right

Marketplace store category structure – do it right

In this article, we are going to discuss how to create an adequate marketplace store category structure, how to correctly place products within subcategories, and finally, how to test the quality of our work. (more…)
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Findability and discoverability on marketplaces

Findability and discoverability on marketplaces

Both discoverability and findability are important, as they serve a slightly different purpose and different types of buyers - browsers and searchers. Here are a few tips how to improve listings’ discoverability and findability on marketplaces. (more…)
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Improve product findability on Ebay

Improve product findability on Ebay

In this article we will give you some tips on how to improve product findability on Ebay as well as other practices that are sure to help you reach a higher ranking in the search results through a few simple optimization techniques. (more…)
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The importance of Ebay item specifics

The importance of Ebay item specifics

The importance of Ebay item specifics varies between the different categories, but in some, such as the clothing category, they are absolutely essential. When a seller fails to include item specific in his Ebay listings, the products are most likely to appear way down in the search results. (more…)
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Product findability optimization

Product findability optimization

Product findability optimization requires, among others, initial review of practices and existing data, researching the preferences of the customers and the competition, and understanding what needs to be optimized and how. (more…)
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