German ecommerce marketplaces navigation – infrastructure survey

Filters and attributes on ecommerce site are highly effective tools to sort out and slice through large amounts of data, most often too broad to explore efficiently. In an online store that sells thousands of products, filters and attributes are essential for customers in order to successfully navigate through them.  (more…)

Adding product details in Google Shopping ads is not only a requirement ‒ it’s also the smart thing to do. Detailed product data will help attract more customers to your online store, by showing them exactly what they are looking for. (more…)

The impact of tagging on a online jewelry retailer - Jwell, selling on Rakuten marketplace is very significant, especially for just one month:      Sales increase of 31%     Pageviews increase by 22%     21% more unique users Jwell is a major Japanese retailer, which operates an online store on the largest…

Poor navigation structure can damage SEO efforts. Identical attributes and values may have a negative effect on your site performance with search engines, below are the ideas how to avoid it. (more…)

You can improve your SEO with site navigation better than just with top keywords. Ideally, each navigational value creates a unique page that is attached to a long-tailed keyword. This means that a large number of related keywords, each on its own attract a portion traffic and jointly they drive more traffic to your site.…

Site navigation helps minimize the irrelevant browsing time by showing the shoppers only the results relevant to them. When site navigation is done right, it can also contribute to significant improvements in sales and conversion rates. Here are 9 tips to improve your site navigation (more…)