Discovery marketing and shopping

Discovery marketing and shopping drives up sales and increases product exposure. While it may shorten the customers’ attention span, in the long run this segment of customers purchases a lot...
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Buyer experience and product attributes

Buyer experience and product attributes

Buyer experience and product attributes on site are tightly related. A well structured attribute infrastructure helps you bring the data straight to your customers, in the most simple and efficient way for them to use. (more…)
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Impact of text tagging on sales – Xebio 3 months case study

Impact of text tagging on sales – Xebio 3 months case study

The impact of text tagging on sales for Xebio was 49% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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Who controls the marketplace navigation infrastructure

Who controls the marketplace navigation infrastructure

The question of who controls the marketplace navigation is important. Giving the sellers complete freedom in deciding which attributes and values to use creates a large amount of data, which most often leads to redundancies, which hurt the user experience. (more…)
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Impact of text tagging on sales – Right-on 3 months case study

Impact of text tagging on sales – Right-on 3 months case study

The impact of text tagging on sales for Right-on was 101% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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10 tips to improve your site navigation

10 tips to improve your site navigation

By creating a well structured site navigation, you help customers quickly get wherever they want to get to in the store, creating a great user experience and increasing sales. These 10 tips to improve your site navigation will help you in this task (more…)
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Navigation coverage – Ebay

Navigation coverage – Ebay

There is a great variance in navigation coverage on Ebay between the different categories and different platforms. In contrast to navigation precision, however, there is no correlation between coverage levels and whether or not a category is structured. This means that the seller has the responsibility to ensure his products tagging (more…)
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