High quality product data – a key success factor

Creating engaging and easy to read content that aims to cater to the customers’ needs is the way to go, rather than overwhelming them with mountains of information that might...
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2 tips to improve site navigation

2 tips to improve site navigation

Site navigation allows customers to refine the initial search result using a selection of attributes that correspond to what they are looking for. Because these attributes determine whether or not customers will be able to find your products, it is very important to pay attention to managing attributes correctly. Here are 2 tips to improve…
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3 tips to improve product findability

3 tips to improve product findability

The level of findability relies heavily on the taxonomy of the online store and that is why it should be properly structured. If customers can’t find your products, they can’t buy them. Here are 3 tips to improve product findability on your site. (more…)
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Product feed optimization

Product feed optimization

In the context of ecommerece, product feed optimization means improving the quality of data you provide customers in the product page, with the goal of significantly improving the shopping experience which, in turn, lead to more sales. (more…)
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Figuring out Ebay’s item specifics

Figuring out Ebay’s item specifics

Figuring out Ebay's item specifics means ensuring the product will appear more in site navigation search results. This is because, customers are slicing through thousands of results by selecting the attributes and values of the product they are looking for. (more…)
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Feed optimization for site search & navigation

Feed optimization for site search & navigation

Feed optimization for site search is really important because in most search queries, shoppers use different terms and keywords that describe the product they wish to buy. This information is passed on with a product feed, and for the site search to function properly, it must be accurate and complete. (more…)
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Data tagging drives sales – Mizuno 4 months case study

Data tagging drives sales – Mizuno 4 months case study

Data tagging drives sales for Mizuno. 33.4% more sales for tagged items compared to the non tagged items at the same period of time. Even bigger gap observed in product page visitations and new users acquisition. (more…)
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