Findability and discoverability on marketplaces

In this article we will give you some tips on how to improve product findability on Ebay as well as other practices that are sure to help you reach a higher ranking in the search results through a few simple optimization techniques. (more…)

The importance of Ebay item specifics varies between the different categories, but in some, such as the clothing category, they are absolutely essential. When a seller fails to include item specific in his Ebay listings, the products are most likely to appear way down in the search results. (more…)

Product findability optimization requires, among others, initial review of practices and existing data, researching the preferences of the customers and the competition, and understanding what needs to be optimized and how. (more…)

Ebay is pushing hard for sellers adoption of Item Specifics, and what began as a recommendation has become a requirement. Beginning in 2020, in some categories it has become mandatory for sellers to include Item Specifics, and a year later, additional categories were added. The trend is obvious - in the near future, Item Specifics…

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most e-commerce sites lack the basic infrastructure that allows the most basic element of the shopping experience - site navigation.  (more…)

Site navigation allows customers to refine the initial search result using a selection of attributes that correspond to what they are looking for. Because these attributes determine whether or not customers will be able to find your products, it is very important to pay attention to managing attributes correctly. Here are 2 tips to improve…