Findability and discoverability on marketplaces

Both discoverability and findability are important, as they serve a slightly different purpose and different types of buyers - browsers and searchers. Here are a few tips how to improve...
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Improve product findability on Ebay

Improve product findability on Ebay

In this article we will give you some tips on how to improve product findability on Ebay as well as other practices that are sure to help you reach a higher ranking in the search results through a few simple optimization techniques. (more…)
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The importance of Ebay item specifics

The importance of Ebay item specifics

The importance of Ebay item specifics varies between the different categories, but in some, such as the clothing category, they are absolutely essential. When a seller fails to include item specific in his Ebay listings, the products are most likely to appear way down in the search results. (more…)
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Product findability optimization

Product findability optimization

Product findability optimization requires, among others, initial review of practices and existing data, researching the preferences of the customers and the competition, and understanding what needs to be optimized and how. (more…)
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Adoption of Ebay item specifics

Adoption of Ebay item specifics

Ebay is pushing hard for sellers adoption of Item Specifics, and what began as a recommendation has become a requirement. Beginning in 2020, in some categories it has become mandatory for sellers to include Item Specifics, and a year later, additional categories were added. The trend is obvious - in the near future, Item Specifics…
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Site navigation – a basic element of the shopping experience

Site navigation – a basic element of the shopping experience

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most e-commerce sites lack the basic infrastructure that allows the most basic element of the shopping experience - site navigation.  (more…)
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2 tips to improve site navigation

2 tips to improve site navigation

Site navigation allows customers to refine the initial search result using a selection of attributes that correspond to what they are looking for. Because these attributes determine whether or not customers will be able to find your products, it is very important to pay attention to managing attributes correctly. Here are 2 tips to improve…
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