Amazon SEO vs Google SEO: The Differences for Online Sellers

Feed optimization for site search is really important because in most search queries, shoppers use different terms and keywords that describe the product they wish to buy. This information is passed on with a product feed, and for the site search to function properly, it must be accurate and complete. (more…)

Data tagging drives sales for Mizuno. 33.4% more sales for tagged items compared to the non tagged items at the same period of time. Even bigger gap observed in product page visitations and new users acquisition. (more…)

Omnichannel retailing has a huge potential, but omnichannel data tagging challenges can cause sellers miss out on most of it. If buyers cannot find the sellers products on various channels as a result of missing data tagging, the distribution effort is lost. (more…)

Since customers cannot feel and touch the products we buy when we purchase online, product data becomes a critical factor in online sales. The more information you as a seller provide about your products, the larger the exposure. (more…)

Discovery marketing and shopping drives up sales and increases product exposure. While it may shorten the customers’ attention span, in the long run this segment of customers purchases a lot with a higher than average shopping cart value. (more…)

Buyer experience and product attributes on site are tightly related. A well structured attribute infrastructure helps you bring the data straight to your customers, in the most simple and efficient way for them to use. (more…)