Site navigation – a basic element of the shopping experience

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most...
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Impact of text tagging on sales – Right-on 3 months case study

Impact of text tagging on sales – Right-on 3 months case study

The impact of text tagging on sales for Right-on was 101% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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10 tips to improve your site navigation

10 tips to improve your site navigation

By creating a well structured site navigation, you help customers quickly get wherever they want to get to in the store, creating a great user experience and increasing sales. These 10 tips to improve your site navigation will help you in this task (more…)
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Navigation coverage – Ebay

Navigation coverage – Ebay

There is a great variance in navigation coverage on Ebay between the different categories and different platforms. In contrast to navigation precision, however, there is no correlation between coverage levels and whether or not a category is structured. This means that the seller has the responsibility to ensure his products tagging (more…)
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Navigation precision – Ebay

Navigation precision – Ebay

When measuring navigation precision on Ebay its clear that categories that have structured data catalogs, consistently yield higher levels of navigation precision with an obvious positive effect on sales. However, though very large and important sections of site, cannot be structured with catalogs, the situation can be helped. (more…)
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Navigation  coverage – German ecommerce marketplaces

Navigation coverage – German ecommerce marketplaces

Navigation coverage on German marketplaces varies radically. Our survey have shown and extremely mixed bag of results from a perfect 100% down to under 20% coverage. (more…)
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Navigation  precision – German ecommerce marketplaces

Navigation precision – German ecommerce marketplaces

In terms of navigation precision, German ecommerce marketplaces vary significantly. Some score with over 95% precision on their navigation systems while some go into 70% area and some are not even measurable. (more…)
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