Amazon SEO vs Google SEO: The Differences for Online Sellers

The impact of text tagging on sales for Xebio was 49% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)

The question of who controls the marketplace navigation is important. Giving the sellers complete freedom in deciding which attributes and values to use creates a large amount of data, which most often leads to redundancies, which hurt the user experience. (more…)

The impact of text tagging on sales for Right-on was 101% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)

By creating a well structured site navigation, you help customers quickly get wherever they want to get to in the store, creating a great user experience and increasing sales. These 10 tips to improve your site navigation will help you in this task (more…)

There is a great variance in navigation coverage on Ebay between the different categories and different platforms. In contrast to navigation precision, however, there is no correlation between coverage levels and whether or not a category is structured. This means that the seller has the responsibility to ensure his products tagging (more…)

When measuring navigation precision on Ebay its clear that categories that have structured data catalogs, consistently yield higher levels of navigation precision with an obvious positive effect on sales. However, though very large and important sections of site, cannot be structured with catalogs, the situation can be helped. (more…)