Amazon SEO vs Google SEO: The Differences for Online Sellers

Poor navigation structure can damage SEO efforts. Identical attributes and values may have a negative effect on your site performance with search engines, below are the ideas how to avoid it. (more…)

You can improve your SEO with site navigation better than just with top keywords. Ideally, each navigational value creates a unique page that is attached to a long-tailed keyword. This means that a large number of related keywords, each on its own attract a portion traffic and jointly they drive more traffic to your site.…

Site navigation helps minimize the irrelevant browsing time by showing the shoppers only the results relevant to them. When site navigation is done right, it can also contribute to significant improvements in sales and conversion rates. Here are 9 tips to improve your site navigation (more…)

This case study demonstrates the positive data tagging impact on sales, conversion and page views on a marketplace. When done correctly, tagging contributed to over 98% increase in sales, over 61% increase in page view numbers and over 46% in average conversion rate compared to non tagged control group. (more…)

Taxonomy is the backbone of your online store, and as such, it is important it should be properly structured. Properly structured taxonomy not only increases your products findability and discoverability, but it also greatly enhances the seller’s ability to manage the website, and optimize it. Here are 4 quick taxonomy structuring takeaways. (more…)

In times when we are constantly bombarded with and presented with hundreds of thousands of options to choose from, attribute or faceted navigation meets the demand of today’s sophisticated online shoppers, who have become accustomed to flexibility and customizability. (more…)