Amazon SEO vs Google SEO: The Differences for Online Sellers

Navigation coverage on German marketplaces varies radically. Our survey have shown and extremely mixed bag of results from a perfect 100% down to under 20% coverage. (more…)

In terms of navigation precision, German ecommerce marketplaces vary significantly. Some score with over 95% precision on their navigation systems while some go into 70% area and some are not even measurable. (more…)

In this review, we scanned six major German ecommerce marketplaces navigation systems and focused on the navigational infrastructure for the 3 categories in each of them: Women’s T-Shirts, Women’s Boots, and Smartwatches (more…)

Filters and attributes on ecommerce site are highly effective tools to sort out and slice through large amounts of data, most often too broad to explore efficiently. In an online store that sells thousands of products, filters and attributes are essential for customers in order to successfully navigate through them.  (more…)

Adding product details in Google Shopping ads is not only a requirement ‒ it’s also the smart thing to do. Detailed product data will help attract more customers to your online store, by showing them exactly what they are looking for. (more…)

The impact of tagging on a online jewelry retailer - Jwell, selling on Rakuten marketplace is very significant, especially for just one month:      Sales increase of 31%     Pageviews increase by 22%     21% more unique users Jwell is a major Japanese retailer, which operates an online store on the largest…