Amazon SEO vs Google SEO: The Differences for Online Sellers

According to a recent study by Intelligent Reach, only about 30% of ecommerce businesses provide high-quality, complete and accurate product data to external marketing channels. Since different channels have different data requirements and operate differently, it is important to perform data optimization for multichannel distribution to each channel separately.  (more…)

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most e-commerce sites lack the basic infrastructure that allows the most basic element of the shopping experience - site navigation.  (more…)

Sellers must learn what kind of content their customers look for. In order to compete, sellers are expected to provide complete and accurate information, in an engaging way. The more relevant the information is, the better it helps the shopper to make an informed purchasing decision and increases the odds of a sale. There are…

As more and more new product attributes and selling points keep popping up, it is important for sellers to take control over how their product data is distributed. Thus, every online retailer must have a person responsible for managing the data requirements and distribution across the entire business, with his mind on the customers’ needs…

Until rather recently, product data, despite its usefulness and potential, has been widely ignored by online retailers. Now, many are coming around to realize what enticing customer-oriented product data is capable of doing, and are beginning to invest in making the necessary adjustments. Below are 3 pillars of data maintenance that we see as crucial.…

If you create product descriptions based on customers’ preferences that you know to be engaging with the customers, you will see that high quality product descriptions really matter and truly drive your sales. (more…)