Site navigation – a basic element of the shopping experience

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most...
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Data tagging and sales resilience during downturn

Data tagging and sales resilience during downturn

Tagging gives you an advantage not only by actively increasing the exposure of the products in the marketplace, but also provides a shield from the effects of reduced website traffic. As this case study shows, if you want to increase total page view numbers, sales and unique users, you can easily do it by tagging…
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What’s wrong with online grocery shopping?

What’s wrong with online grocery shopping?

With the growing popularity of ecommerce, online grocery shopping has also increased. But while marketplaces improve their UI all the time, it seems that online grocery shops are left behind, with two major issues: navigation infrastructure and respective product tagging. (more…)
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Impact of data tagging on sales, conversion and page views

Impact of data tagging on sales, conversion and page views

This case study provides clear evidence supporting the importance of data tagging. The results consistently indicate that tagging increased the exposure of products by 8%, generated 14% more sales, and improved conversion to sales by 5%. Tagging also protected the products during the period of reduced traffic, making them more resilient to downturn, compared to…
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Navigation Done Wrong

Navigation Done Wrong

Failing to tag your products on a marketplace might cause you to miss plenty of sales opportunities, but you are not alone in this issue.  Online stores, which control all the aspects of the products they upload, also tend to neglect tagging, which brings similar results. (more…)
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Mcommerce & navigation

Mcommerce & navigation

Unlike in PC ecommerce, mcommerce customers prefer to use a simple tap navigation, rather than typing searches. Navigation, then, is set to become a key tool in growing mcommerce experience. (more…)
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Impact of data tagging on product page views

Impact of data tagging on product page views

This case study demonstrates a strong positive correlation between increased product tagging and amount of product page views on a marketplace. Tagged products have consistently received ~16% more page views compared to the control group of untagged products. (more…)
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