Amazon SEO vs Google SEO: The Differences for Online Sellers

When the product data is accurate and uniform, it makes analyzing the data more simple and efficient, allowing sellers to use the information to improve customer experience in the store. In addition, high quality product data and content marketing are tightly related, thus good data promotes your product. (more…)

Creating engaging and easy to read content that aims to cater to the customers’ needs is the way to go, rather than overwhelming them with mountains of information that might not be relevant to them. High quality product data is a key success factor in attracting the customers and ensuring they stick over time. (more…)

Site navigation allows customers to refine the initial search result using a selection of attributes that correspond to what they are looking for. Because these attributes determine whether or not customers will be able to find your products, it is very important to pay attention to managing attributes correctly. Here are 2 tips to improve…

The level of findability relies heavily on the taxonomy of the online store and that is why it should be properly structured. If customers can’t find your products, they can’t buy them. Here are 3 tips to improve product findability on your site. (more…)

In the context of ecommerece, product feed optimization means improving the quality of data you provide customers in the product page, with the goal of significantly improving the shopping experience which, in turn, lead to more sales. (more…)

The quality of Ebay product listing content is often the difference between success and failure. In order to stand out and beat the competition, sellers need to invest time and effort in optimizing their listings, because high quality listings attract more customers and enjoy a high conversion rate.  (more…)