Product descriptions in marketplace SEO

Marketplace search optimization (MSO) can have a significant impact on the performance of marketplace listings. The right adjustments can help your products appear at the very top of the search result page. Though many marketplaces mandate a certain data entry to facilitate the optimization, many sellers are still unaware of MSO potential to boost performance…

Much like Google, Ebay tightly keeps Cassini’s algorithm confidential, to prevent any manipulation. However, in this article we will examine what is known about the algorithm, and how to use it to rank higher in the Ebay search results. (more…)

The survey’s main goal was to study how product titles characteristics, such as length, content etc. impact sales. The survey also sought to measure the various Ebay title optimization elements and how using keywords in the title affects the product's performances. (more…)

While the main goal of everybody in the ecommerce world is to attract more customers, sell more products, and earn revenues, most of them neglect one of its most important aspects - findability. Follow these marketplace search engine optimization tips to ensure your potential customers will find your products. (more…)

The basis of a good marketing campaign is product listing SEO, which helps sellers create high quality and engaging product listings.  (more…)

Sellers must learn what kind of content their customers look for. In order to compete, sellers are expected to provide complete and accurate information, in an engaging way. The more relevant the information is, the better it helps the shopper to make an informed purchasing decision and increases the odds of a sale. There are…