Product descriptions in marketplace SEO

Ebay’s automatic good till canceled policy is not that bad. In fact, it is a good policy that can really help sellers who know how to utilize it and implement it in their Ebay SEO practice.  (more…)

While paid marketing campaigns end when the money stops, marketplace SEO keeps on pushing products sales regardless of any marketing campaign, at a very low one-time cost. This is why marketplace SEO is so important. (more…)

The regular Ecommerce SEO also focuses on the content, but it also deals with the page structure, linkage, meta data, URL and more page aspects. While these are very important - sellers usually have little to no control of these parameters on the marketplace listing page. Hence the difference between the marketplace SEO and Ecommerce…

The ecommerce marketplace is a very crowded and highly competitive world. Sellers often sell the same products, competing over the same potential customers. That is why sellers must invest in marketplace SEO in order to win this race. (more…)

There are considerable differences between traditional search engines, like Google, and marketplace search engines, like the ones used by Rakuten, Yahoo! Shopping and eBay, hence marketplace search engine optimization requires some very specific action on the part of the sellers. (more…)

Titles are one of the most essential parts of the listing, because not only is it the first thing shoppers see of the product, but also because Ebay uses the title to rank listings in the search result page, thus consistent investment in title optimization for Ebay listings will yield sales benefit immediately. (more…)