The majority of online shoppers begin their journey with a search query. Therefore, regardless of the marketplace, location or language in which you sell, marketplace search keywords usage is an essential tool for the success of your business.
Online sellers must have seen the words ‘SEO’ and ‘Keywords’ thousands of times. In its core, SEO (Search Engine Optimization) is a process by which users can increase the ranking of their website in search engines, helping it appear higher in results pages.
SEO originated in traditional search engines, but it also applies to online marketplace search engines. In fact, the majority of online shoppers begin their journey with a search query. Therefore, regardless of the marketplace, location or language in which you sell, marketplace search keywords usage is an essential tool for the success of your business.
Keywords and keyphrases are the terms users type into search engines to find what they are looking for. Basically, all the content in a given page can be translated into relevant keywords and keyphrases. It is important to use commonly-searched keywords, to increase the likelihood of appearing high on the result page.
Why are Keywords Important?
Keywords’ main goal is to give users the most relevant content, based on their search. Therefore, the more relevant the keywords you use - the higher the store’s ranking, and ranking high in the results means more traffic to your store. That is why keywords are one of the most crucial elements of SEO, and one that can greatly impact your store’s performance.
The best way to ensure you use relevant keywords is to familiarize yourself with your target market. Knowing how they think, what they need and how they behave online, can help you zero in on popular keywords your audience uses. In order to really get to know your target market, the best way is to conduct market research - analyze your clients’ preferences and learn from the competition.
“Trail” “Running” and “shoes” may be used as keywords, but a combination of keywords into a coherent phrase is known as long-tail keywords. For instance, the phrase “the best trail running shoes” is a very relevant long-tail keyword.
While individual keywords have the potential of generating a lot of traffic, they have two disadvantages. First, because they can attract a lot of traffic, individual keywords are also highly competitive. When you use keywords like “shoes” you are competing with a lot of other sellers offering shoes.
Second, as you may have noticed in the example above, individual keywords can be very general, and not necessarily give you an idea of what the person is actually looking for. When shoppers search for “shoes”, you cannot really tell if they are looking for running shoes, dress shoes, or any other type of shoe.
Using long-tail keywords signals to shoppers more clearly what it is you are selling. A search query like “best new trail running shoes” tells you exactly what product the shopper is after. Long-tail keywords are also more narrow, which means you are competing with much less sellers than you would if you were only using the keyword “shoes”.
Using Keywords Correctly
Correctly and efficiently using keywords requires some strategic thinking. Simply stuffing your listings with keywords will most definitely not do the trick. Long-tail keywords should be embedded in the content in an engaging and relevant way. A good idea for incorporating keywords is creating a store blog, where you can publish engaging content that is highly optimized and contains many relevant keywords.
Here are some tips on how to use keywords:
Marketplace search keywords usage are essential for the success of your business.
Keywords are a crucial part of a successful SEO strategy. Whether in the marketplace or on social media channels, relevant keywords must be a part of the content you provide.
Conduct a research to discover which keywords are most efficient for the products you sell, learn your customers’ preferences and see what the competition does.
Eventually, every section of the store should be simplified into a unique keyword, with long-tail keywords attracting more relevant audiences and helping your listing move up in the rankings.