Site navigation – a basic element of the shopping experience

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most...
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Four steps to product data optimization

Four steps to product data optimization

Sellers must learn what kind of content their customers look for. In order to compete, sellers are expected to provide complete and accurate information, in an engaging way. The more relevant the information is, the better it helps the shopper to make an informed purchasing decision and increases the odds of a sale. There are…
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Product descriptions really matter

Product descriptions really matter

If you create product descriptions based on customers’ preferences that you know to be engaging with the customers, you will see that high quality product descriptions really matter and truly drive your sales. (more…)
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3 tips to improve product findability

3 tips to improve product findability

The level of findability relies heavily on the taxonomy of the online store and that is why it should be properly structured. If customers can’t find your products, they can’t buy them. Here are 3 tips to improve product findability on your site. (more…)
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Optimizing your Ebay product feed

Optimizing your Ebay product feed

Optimizing your Ebay product feed means making sure that the feed is complete, accurate and uniform, so shoppers can easily find what they are looking for. Attribute optimization is a great way of generating interest in products. (more…)
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Feed optimization for site search & navigation

Feed optimization for site search & navigation

Feed optimization for site search is really important because in most search queries, shoppers use different terms and keywords that describe the product they wish to buy. This information is passed on with a product feed, and for the site search to function properly, it must be accurate and complete. (more…)
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Common data feed mistakes and how to prevent them

Common data feed mistakes and how to prevent them

We gathered seven common data feed mistakes we encountered and offer a way to prevent them. When you finish reading this list, you will be ready to detect and fix all of these, make your feed much better, drive your conversions and ultimately drive better sales. We have already discussed how critical product data is…
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