Marketplace SEO and Ecommerce SEO

The regular Ecommerce SEO also focuses on the content, but it also deals with the page structure, linkage, meta data, URL and more page aspects. While these are very important...
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Invest in marketplace SEO

Invest in marketplace SEO

The ecommerce marketplace is a very crowded and highly competitive world. Sellers often sell the same products, competing over the same potential customers. That is why sellers must invest in marketplace SEO in order to win this race. (more…)
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Marketplace search engine optimization

Marketplace search engine optimization

There are considerable differences between traditional search engines, like Google, and marketplace search engines, like the ones used by Rakuten, Yahoo! Shopping and eBay, hence marketplace search engine optimization requires some very specific action on the part of the sellers. (more…)
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Title optimization for Ebay listings

Title optimization for Ebay listings

Titles are one of the most essential parts of the listing, because not only is it the first thing shoppers see of the product, but also because Ebay uses the title to rank listings in the search result page, thus consistent investment in title optimization for Ebay listings will yield sales benefit immediately. (more…)
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Marketplace search optimization

Marketplace search optimization

Marketplace search optimization (MSO) can have a significant impact on the performance of marketplace listings. The right adjustments can help your products appear at the very top of the search result page. Though many marketplaces mandate a certain data entry to facilitate the optimization, many sellers are still unaware of MSO potential to boost performance…
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Rank higher in Ebay search

Rank higher in Ebay search

Much like Google, Ebay tightly keeps Cassini’s algorithm confidential, to prevent any manipulation. However, in this article we will examine what is known about the algorithm, and how to use it to rank higher in the Ebay search results. (more…)
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Ebay title optimization elements

Ebay title optimization elements

The survey’s main goal was to study how product titles characteristics, such as length, content etc. impact sales. The survey also sought to measure the various Ebay title optimization elements and how using keywords in the title affects the product's performances. (more…)
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