Marketplace Buyer Keywords Tracking: Ensure Your Product Positions in Search

Discovery marketing and shopping drives up sales and increases product exposure. While it may shorten the customers’ attention span, in the long run this segment of customers purchases a lot with a higher than average shopping cart value. (more…)

Buyer experience and product attributes on site are tightly related. A well structured attribute infrastructure helps you bring the data straight to your customers, in the most simple and efficient way for them to use. (more…)

The impact of text tagging on sales for Xebio was 49% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)

The question of who controls the marketplace navigation is important. Giving the sellers complete freedom in deciding which attributes and values to use creates a large amount of data, which most often leads to redundancies, which hurt the user experience. (more…)

The impact of text tagging on sales for Right-on was 101% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)

By creating a well structured site navigation, you help customers quickly get wherever they want to get to in the store, creating a great user experience and increasing sales. These 10 tips to improve your site navigation will help you in this task (more…)