Amazon product descriptions best practice

This case study demonstrates the positive data tagging impact on sales, conversion and page views on a marketplace. When done correctly, tagging contributed to over 98% increase in sales, over 61% increase in page view numbers and over 46% in average conversion rate compared to non tagged control group. (more…)

Taxonomy is the backbone of your online store, and as such, it is important it should be properly structured. Properly structured taxonomy not only increases your products findability and discoverability, but it also greatly enhances the seller’s ability to manage the website, and optimize it. Here are 4 quick taxonomy structuring takeaways. (more…)

In times when we are constantly bombarded with and presented with hundreds of thousands of options to choose from, attribute or faceted navigation meets the demand of today’s sophisticated online shoppers, who have become accustomed to flexibility and customizability. (more…)

Site navigation might create SEO problems by creating hundreds of duplicate pages and URLs. While the severity of the problems may vary depending on several factors, we believe that understanding the issues and familiarizing yourself with your website’s navigation tool help solve many of these problems. When you think navigation, remember SEO (more…)

An ad campaign structure that mirrors the site’s navigational structure makes has an impact on your SEM. It optimizing your ad campaigns, make them  more convenient to manage and reduces guesswork in performance analysis. (more…)

The giants of the ecommerce world, such as Amazon and Ebay, understand very well the impact of a site navigation on shoppers' experience. That is why they put massive efforts into the research and towards making their navigation easy, appealing and effective. Here are 5 tips for site navigation we learned from the best in…