Omnichannel retailing has a huge potential, but omnichannel data tagging challenges can cause sellers miss out on most of it. If buyers cannot find the sellers products on various channels as a result of missing data tagging, the distribution effort is lost. (more…)
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Discovery marketing and shopping drives up sales and increases product exposure. While it may shorten the customers’ attention span, in the long run this segment of customers purchases a lot with a higher than average shopping cart value. (more…)
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Buyer experience and product attributes on site are tightly related. A well structured attribute infrastructure helps you bring the data straight to your customers, in the most simple and efficient way for them to use. (more…)
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The impact of text tagging on sales for Xebio was 49% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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The impact of text tagging on sales for Right-on was 101% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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By creating a well structured site navigation, you help customers quickly get wherever they want to get to in the store, creating a great user experience and increasing sales. These 10 tips to improve your site navigation will help you in this task (more…)
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