Site navigation – a basic element of the shopping experience

As retailers and private sellers are rushing to capitalize e-commerce vast potential, many fail to provide their customers with the shopping experience they have come to expect. In fact, most...
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Data tagging drives sales – Mizuno 4 months case study

Data tagging drives sales – Mizuno 4 months case study

Data tagging drives sales for Mizuno. 33.4% more sales for tagged items compared to the non tagged items at the same period of time. Even bigger gap observed in product page visitations and new users acquisition. (more…)
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Impact of data tagging on sales – Naturum 3 months case study

Impact of data tagging on sales – Naturum 3 months case study

The impact of data tagging on sales for Naturum was 50.8% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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Impact of text tagging on sales – Xebio 3 months case study

Impact of text tagging on sales – Xebio 3 months case study

The impact of text tagging on sales for Xebio was 49% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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Impact of text tagging on sales – Right-on 3 months case study

Impact of text tagging on sales – Right-on 3 months case study

The impact of text tagging on sales for Right-on was 101% more sales for tagged items compared to the non tagged items at the same period of time. Similar positive gap observed in page views and unique users KPIs. (more…)
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Impact of tagging on sales – Kitamura camera 3 months case study

Impact of tagging on sales – Kitamura camera 3 months case study

The impact of tagging on sales for Kitamura camera was 213% more sales for tagged items compared to the non tagged items at the same period of time. Even higher positive gap observed in page views and unique users KPIs. (more…)
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Navigation coverage – Ebay

Navigation coverage – Ebay

There is a great variance in navigation coverage on Ebay between the different categories and different platforms. In contrast to navigation precision, however, there is no correlation between coverage levels and whether or not a category is structured. This means that the seller has the responsibility to ensure his products tagging (more…)
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