German ecommerce marketplaces navigation – infrastructure survey

In this review, we scanned six major German ecommerce marketplaces navigation systems and focused on the navigational infrastructure for the 3 categories in each of them: Women’s T-Shirts, Women’s Boots,...
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The impact of tagging on a online jewelry retailer

The impact of tagging on a online jewelry retailer

The impact of tagging on a online jewelry retailer - Jwell, selling on Rakuten marketplace is very significant, especially for just one month:      Sales increase of 31%     Pageviews increase by 22%     21% more unique users Jwell is a major Japanese retailer, which operates an online store on the largest…
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Major impact of tagging on sales in 3 months – Bic Camera case study

Major impact of tagging on sales in 3 months – Bic Camera case study

Tagged products consistently and significantly outperformed untagged products, throughout the test period. Consistent 44% gap in sales between tagged and non tagged products shows a major impact of tagging on sales in 3 just months. (more…)
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York – positive impact of tagging on sales, conversion and page views

York – positive impact of tagging on sales, conversion and page views

This case study demonstrates the positive data tagging impact on sales, conversion and page views on a marketplace. When done correctly, tagging contributed to over 98% increase in sales, over 61% increase in page view numbers and over 46% in average conversion rate compared to non tagged control group. (more…)
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Ryuryu – impact of tagging on sales, conversion and page views

Ryuryu – impact of tagging on sales, conversion and page views

The results of the study show that even with reduced traffic, tagged products experienced a consistent increase in sales through the test period, and most notably - sales almost doubled for the tagged products  INTRODUCTION As ecommerce’s popularity continues to grow, new patterns appear in how customers shop online. Although most customers begin shopping with…
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Data tagging and sales resilience during downturn

Data tagging and sales resilience during downturn

Tagging gives you an advantage not only by actively increasing the exposure of the products in the marketplace, but also provides a shield from the effects of reduced website traffic. As this case study shows, if you want to increase total page view numbers, sales and unique users, you can easily do it by tagging…
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Impact of data tagging on sales, conversion and page views

Impact of data tagging on sales, conversion and page views

This case study provides clear evidence supporting the importance of data tagging. The results consistently indicate that tagging increased the exposure of products by 8%, generated 14% more sales, and improved conversion to sales by 5%. Tagging also protected the products during the period of reduced traffic, making them more resilient to downturn, compared to…
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