Marketplace Buyer Keywords Tracking: Ensure Your Product Positions in Search

It is important to note that when it comes to Ebay's SEO, sellers can impact some aspects and improve their search position, while others are Ebay controlled SEO aspects and the sellers has no impact on them whatsoever. (more…)

While paid marketing campaigns end when the money stops, marketplace SEO keeps on pushing products sales regardless of any marketing campaign, at a very low one-time cost. This is why marketplace SEO is so important. (more…)

One of the most important things you have to do when you build a marketplace category structure - test it. Tree testing provides quantitative data and deep insights. The ease of product findability can be properly estimated, by looking at the time and number of attempts it took the users to find what they were…

In this article, we are going to discuss how to create an adequate marketplace store category structure, how to correctly place products within subcategories, and finally, how to test the quality of our work. (more…)

One of the most critical aspects of search optimization, and perhaps the most complex, is Ebay listing conversion optimization. The conversion rate reflects the relation between the number of shoppers who visited the listing and the number of shoppers who wound up purchasing the product. If out of 10 visitors, 5 proceeded to purchase, then…

In the previous post, we discussed the Basic Three elements for improving product findability on eBay. In this post we will take it a step further, and show you how to optimize listings for Ebay search, so it will top the search results rankings. (more…)